Haagen-Dazs Shops Partner with Bert's Big Adventure to Send Special Needs Families to Disney World

Premium Ice Cream Destination Donates 50 Percent Total Shop Sales to Local Foundation July 26th

July 24, 2013 // Franchising.com // Oakland, Calif. - Dedicated to keeping smiles on the faces of children and families across the country, Häagen-Dazs Shops is continuing their partnership with Bert's Big Adventure, a local Atlanta non-profit organization which provides children with chronic and terminal illnesses the opportunity to experience a magical Walt Disney World vacation.

Since 2011, Häagen-Dazs Shops have been hosting annual events to help raise funds for children and families to experience the five-day Disney adventure. This year, nine participating shops will be donating 50 percent of total store sales to support Bert's Big Adventure.

Having hosted 122 all-inclusive vacations to Walt Disney World in Orlando, Bert's Big Adventure provides an experience that many of these children and families would not be able to experience without the help of the foundation.

"It's an incredible feeling to be able to have an impact on such a significant moment in a child's life," said Tim West, Franchise Business Manager for Häagen-Dazs. "These kids and families are battling every single day. To help support the opportunity for them to escape for just one weekend and experience the magic of a Disney adventure is something that resonates in the hearts of our shop owners as well as our customers."

Participating Häagen-Dazs shops throughout Atlanta include: Lenox Mall, Perimeter Mall, Towncenter Mall, Collection at Forsyth, Northpoint Mall, Cumberland Mall, and Cumberland Festival Shopping Center, as well as Riverchase Galleria in Birmingham, AL and Circle Centre Mall in Indianapolis, IN.

For more information about participating Haagen-Dazs locations, please visit www.haagendazs.com/shops. For additional detail about Bert's Big Adventure and to find out how you can help support the foundation, visit www.bertsbigadventure.org.

About Bert's Big Adventure

Established in 2002, Bert's Big Adventure is a 501(c)(3) nonprofit organization that provides a magical, all-expenses-paid, five-day journey to Walt Disney World® for children with chronic and terminal illnesses and their families. To qualify for Bert's Big Adventure, children must be between the ages of 5 and 12, live in "The Bert Show" radio listening area, prove financial need and have never been to Walt Disney World®.

Following the annual trip, Bert's Big Adventure provides year-round support through initiatives such as the Reunion Adventures, the Fairy Godparent volunteer program and additional charitable services. The trip and programs create a community of families that establish lasting friendships with others facing similar challenges.

About Häagen-Dazs Shops

The first Häagen-Dazs Shop opened in 1976, giving consumers a new outlet for the Häagen-Dazs brand's pure, super premium ice cream. Today the Häagen-Dazs Shop system in the United States is made up of more than 200 Häagen-Dazs Shops, franchised by The Häagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Häagen-Dazs products. For more information, please visit haagendazs.com/shops, join the company's fan page at facebook.com/HaagenDazsUS, or e -mail ownashop@icecream.com.


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