July 26, 2013 // Franchising.com // The Beef Jerky Outlet Franchise, a unique national retail franchise specializing in all kinds of beef jerky, is preparing to launch an exciting new multimedia marketing campaign featuring an Impact Movie developed by Angel Vision. The Beef Jerky Outlet offers more than 200 varieties of beef jerky, from original to blazing hot.
The Impact Movie will be a key element in an imaginative new marketing program designed to attract and inform investors searching for a retail franchise opportunity. This new and exclusive marketing program employs the Impact Movie in a variety of multimedia and online uses.
Paul Lyons, Beef Jerky Outlet vice-president, says that the Impact Movie provides a compact and easy to comprehend platform for communicating the franchise concept. "We plan to use the movie with our new corporate and retail websites. The movie will be an invaluable tool for our professional sales consultants explaining the Beef Jerky Outlet concept to potential franchisees," says Lyons.
Website links are not the only venue for the Impact Movie. Versatile and cost effective, the movie can be integrated into trade show presentations, emails, newsletters and press releases. Ben Sanders, Beef Jerky Outlet Publicity Director, says that the potential uses are limited only by the imagination. "Besides the obvious uses, the movie can also be a link in an email signature line, posted on social media, blogged, podcast or even handed out on corporate logo USB drives or compact disks. Of course the movie is up on YouTube," according to Sanders.
The Impact Movie weaves photos, graphics, text and voice over into a concise narrative that presents the Beef Jerky Outlet Franchise concept in an entertaining way. Paul Lyons explains that most people have never visited a Beef Jerky Outlet store and are unaware of the investment potential available. "The movie visually demonstrates the franchise concept. The fun visuals and the folksy narrative convey the reality of owning and operating a Beef Jerky Outlet store," say Paul.
Lyons believes the fit between the franchise and a prospective franchisee has to be just right for both parties. "The days of the hard sell are over. Running a Beef Jerky Outlet store is both a business and a social activity,” he said. “We want our franchisees to feel comfortable with us, just like retail customers should feel at ease when shopping a Beef Jerky Outlet store. Our most successful franchisees know how to create a comfortable social atmosphere in their stores. "
The Beef Jerky Outlet retail franchise stores are known for an inviting atmosphere that lures customers into the store and inspires them to stay longer, a known factor in increasing sales. The friendly retail environment is enhanced by the low key approach of sales associates and something every customer loves – free product sampling.
Beef Jerky Outlet stores feature the world’s leading selection of beef, turkey and wild game jerky available under one roof. Customers encounter bulk jerky in old-fashioned covered barrels for sale by the pound and packs of jerky lining the shelves. The authentic atmosphere of Beef Jerky Outlet stores is in line with the overall marketing philosophy of the franchise to keep it simple. This uncomplicated approach makes a Beef Jerky Outlet store easy to operate for the owner and a pleasure to shop for the customer.
The Beef Jerky Outlet is a Tennessee-based company focusing on elevating jerky of all kinds to culinary status. It offers a large selection of jerky in various flavors made from beef, turkey and wild game. The Beef Jerky Outlet stores present excellent retail franchise opportunities for investors seeking a business with high margin returns on moderate start-up costs. To find out more, visit our website at http://www.thebeefjerkyoutlet.com
SOURCE: The Beef Jerky Outlet
Beef Jerky Outlet, Inc.
F: (866) 876-3626