August 01, 2013 // Franchising.com // Pasadena, Calif. – Blaze Fast-Fire’d Pizza, the leading fast-casual built-to-order artisan pizza brand, yesterday was featured on Good Morning America Live, in a segment highlighting the company’s pizzas and interactive service format.
GMA anchors Sam Champion, Lara Spencer, Josh Elliot and actor/comedian Sherrod Small each created their own customized pie in a pizza face-off, before Blaze Pizza Executive Chef Brad Kent sampled each and declared one the custom pizza champion.
Just like at Blaze Pizza, each anchor’s pizza dough was pressed fresh for their order, and topped with a Blaze signature sauce and various cheeses, including mozzarella, ricotta, goat and feta. Then, each anchor let their imagination (and tastebuds!) take over, topping their custom pizzas with their choice of Blaze’s more than 40 classic and artisan toppings, including applewood smoked bacon, fresh arugula and roasted red peppers.
Pizzas were then cooked in mobile pizza ovens, although each Blaze Pizza restaurant utilizes an open-flame oven which cooks pizzas in a scant 120 seconds. After each of the anchors’ pizzas were sampled, Chef Brad declared Sherrod the winner with his “Sherrodi” pizza, topped with various Blaze Pizza meats and cheeses, including ham, pepperoni, applewood smoked bacon and more.
“Just like the anchors on Good Morning America, Blaze encourages guests to get creative with their toppings,” said Elise Wetzel, co-founder of Blaze Pizza. “By partnering with experienced franchisees, we’re bringing fast-fire’d Blaze pizza to fans across the country.”
Based in Southern California, Blaze Pizza is currently developing restaurants across the West Coast (California), Northeast (New York, New Jersey, Connecticut, Maryland & Washington DC), the Midwest (Michigan, Illinois, Indiana, Wisconsin, Ohio & South Dakota) and the South (Texas, Florida & Virginia).
Those that want to “create their own” like the Good Morning America anchors can visit Blaze Pizza’s website at blazepizza.com, where they’ll find all the info on Blaze’s signature pizzas, toppings list and interactive nutrition calculator.
Blaze Pizza uses an interactive service format (similar to Chipotle Mexican Grill®) that allows guests to create custom artisan pizzas at lightning fast speed – for about $7.00 each. Each Blaze Pizza restaurant makes its own dough from scratch using a recipe that requires a 24-hour fermentation period to produce its signature light-as-air, crisp crust. Guests watch as each perfectly proofed dough ball is pressed into a generous 12-inch crust. Next, they travel down the service line to “co-create” a signature pizza or design one of their own -- with over 40 artisanal toppings to choose from. Pizzas are “fast-fire’d” in a blazing-hot oven and ready in a scant 120 seconds. Blaze Pizza’s menu also features signature salads, fresh lemonades, craft beer & wine and house-made S’more Pies. For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese.
A creation of Elise and Rick Wetzel (founder of Wetzel's Pretzels), the concept is backed by investors including Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner, and includes the talents of highly acclaimed Executive Chef Bradford Kent. Blaze Pizza’s seasoned executive team brings fast-casual and quick-serve restaurant experience from numerous concepts including Buffalo Wild Wings, Freebirds World Burrito, California Pizza Kitchen, Panda Express, Jamba Juice and Carl’s Jr. The company, which Forbes.com named a “Hot New Restaurant Chain from an Established Brand,” is registered to sell franchises in all 50 states and is currently accepting applications to develop franchise stores across the country.
For more information, please visit www.blazepizza.com or www.facebook.com/blazepizza.
Blaze Pizza, LLC
530 S. Lake Ave, Suite 280
Pasadena, CA 91101
SOURCE: Blaze Pizza
Morgan Marketing & Public Relations, LLC