Ahoy! Adult Pirate Pak Available August 14 to Support White Spot’s Annual Camp Fundraiser for Special Needs Kids

Pirate Pak Day has raised over $200,000, sending more than 100 campers to Zajac Ranch for Children.

August 07, 2013 // Franchising.com // Arrrr mateys! Canada’s longest-running restaurant chain is bringing back special edition Adult Pirate Paks on August 14, giving the young-at-heart a chance to feel like a kid again – all while helping a worthy cause.

In honour of young mateys who need help the most, White Spot will celebrate its sixth annual Pirate Pak Day by donating $2.00 from each Kids and Adult Pirate Pak sold on Wednesday, August 14 to Zajac Ranch for Children. Zajac Ranch is an established B.C. based charity that provides children and young adults with life-threatening illnesses and chronic disabilities an unforgettable summer camp experience.

“Our popular Pirate Pak has been ‘sailing’ into happy childhood memories for decades,” says White Spot President Warren Erhart. “Pirate Pak Day is the perfect chance to revisit those memories while supporting a good cause. The entire team at White Spot is excited to be partnering with Zajac Ranch for the sixth year in a row, and proud to make a difference in the lives of kids facing challenges.”

Since 2008, White Spot has raised $202,470 for Zajac Ranch, providing more than 100 children and young adults the opportunity to create summertime memories and empower them to experience traditional camp activities – an opportunity that wouldn’t otherwise be possible. From August 19 to 23, Zajac Ranch will host White Spot Week, where kids will meet new friends and participate in outdoor sports, such as kayaking and horseback riding.

“Each year, we are grateful for White Spot’s Pirate Pak Day fundraiser, which provides a life-changing summer camp experience for special needs kids in B.C.,” says Mel Zajac, founder of Zajac Ranch for Children. “I encourage everyone to enjoy a Pirate Pak on August 14, so that as many deserving kids as possible can experience summer camp!”

Available for both dine-in and take-out on August 14 only, the special edition ‘Adult Pak’ features a choice of four delicious burger options, including the Legendary Burger, Bacon Cheddar Bigger Burger, Provolone Veggie Burger on a multigrain bun, and the B.C. Chicken Burger. Starting at $11.49, each meal comes with fresh-cut fries, creamy coleslaw, a soft drink, a scoop of premium ice cream and a ‘gold’ chocolate coin, served in their iconic Pirate Pak boat.

Pirate Pak History

Celebrating its 45th anniversary this year, the Pirate Pak was created in 1968 by White Spot founder Nat Bailey to provide a unique dining experience for children aged 10 and under. For just $5.99, little mateys can choose from a variety of popular food options including: a hamburger, grilled cheese sandwich, Pirate Pals, spaghetti and meatballs, macaroni and cheese, lightly battered Pacific Cod or our Health Check-approved Lifestyle pizza combo.

Pirate Pak Facts

  • Exactly 785,199 Pirate Paks were sold last year.
  • Since 1968, more than 23 million Pirate Paks have been sold.
  • With the option to substitute salad, juice, feature sundaes and shakes for the standard favourites, there are more than 675 different Kids Pirate Pak combinations, including vegetarian options!
  • The Pirate Pak boat is 100% recyclable.
  • The most popular Pirate Pak item is the Pirate Pak Hamburger, made with 100% fresh Canadian beef and famous Triple “O” sauce. Coming in close second is our Pirate Pak with Macaroni & Cheese.

About White Spot

Headquartered in Vancouver, British Columbia, White Spot is Canada’s longest-running restaurant chain, celebrating their 85th year. Founded in 1928, when Nat Bailey launched Canada’s first drive-in restaurant at Granville and 67th, the 85-year-young chain now sees more than 17 million guests annually at 127 White Spot and Triple O’s locations throughout B.C., Alberta and Asia. Bailey’s original vision was to build a restaurant that served the highest quality, unique tasting food and White Spot remains committed to continuing this tradition in each and every meal. White Spot Limited is proud to be recognized as one of Canada’s 50 Best Managed Companies for the past three consecutive years.

SOURCE: White Spot

Contact:

Jeremy Twigg
FleishmanHillard
604-688-2505
jeremy.twigg@fleishman.ca

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