Monkey Joe’s Focuses on Steady and Targeted Growth
Established Children’s Entertainment Franchise Plans New Locations
August 09, 2013 // Franchising.com // ATLANTA – The number of franchise businesses in the United States is expected to increase 1.3 percent this year, according to CNBC. Experiencing steady growth over the last year, Monkey Joe’s, an inflatable-filled indoor party and play center franchise, plans to continue its expansion in 2013 and 2014 with 10 franchise openings. A popular franchise in the Southeast, Monkey Joe’s is strengthening its presence by targeting continued development in the Southeast as well as targeting the Northeast and Midwest, with projected openings in South Florida, Texas and Northern Virginia.
“Monkey Joe’s consistent growth is due in large part to its proven success in various markets across the country, as well as the overall rise of interest in children’s entertainment franchises,” explains Daryl Dollinger, president of Monkey Joe’s. “For many of our franchisees, they enjoy owning a business that allows them to become active with families in their community, whether that is inside our party and play centers or outside. With Monkey Joe’s birthday and walk in opportunities, our franchisees love contributing to memories that families will have for a lifetime.”
Because of the inherent advantages to starting a franchise compared to starting a new, independent business, the franchise sector has grown in an economy where other businesses have failed. Prospective franchisees that choose to own their own Monkey Joe’s receive instant name and brand recognition, a built-in support system of corporate and other franchise owners and involvement with marketing initiatives and campaigns, such as the successful birthday party marketing initiative that Monkey Joe’s executed in February 2013. Locations that participated in the corporate-supported Monkey Joe’s Birthday Party saw an increase in sales, with some stores increasing by 80 to 110 percent. With corporate support, Monkey Joe’s franchise locations have more opportunities to reach targeted customers and create awareness of the business.
“Opening a franchise versus starting a business from scratch is extremely beneficial to those looking for entrepreneurship opportunities,” continues Dollinger. “With a corporate team dedicated to the success of our brand, it is always our priority to support our franchisees and keep the brand relevant and innovative for years to come. In order for Monkey Joe’s locations to continue to be successful, it is extremely important for us to find the right franchisees that are passionate about serving families across the country.”
Monkey Joe’s has no plans to slow its growth and is always welcoming of potential new franchise owners to help expand the company. For more information, including franchise opportunities, please visit www.monkeyjoes.com.
About Monkey Joe’s
Monkey Joe’s is a fun and exciting inflatables-filled indoor facility that provides families with engaging and interactive activity and entertainment -- all day, every day (no special occasion necessary!). Today Monkey Joe’s operates more than 58 facilities nationwide. For more information, visit www.monkeyjoes.com or “Like” Monkey Joe’s on Facebook at www.facebook.com/MonkeyJoes or on Twitter at @MonkeyJoesParty.
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