Ben & Jerry’s Rolls into Connecticut with Free Scoops

Truck Tour Dishes Out Greek Frozen Yogurt August 7th through August 28th

HARTFORD, Conn. - August 7, 2013 - (BUSINESS WIRE) - For the first time ever, Ben & Jerry’s is bringing its sweets to the streets from the greater Hartford area to New Haven! Starting August 7th, the Ben & Jerry’s scoop truck will be rolling through Connecticut, dishing out free scoops of the refreshingly cool, “really Greekin’ good” Greek Frozen Yogurt flavors. The program is part of the ice cream company’s summer-long Greek Frozen Yogurt truck tour and will stop everywhere from local businesses to non-profits and backyard barbecues.

“It’s a fantastic way to connect with our fans one-on-one and deliver an experience you can’t get anywhere else.”
Want a free scoop (or two!)? Whereas traditional companies tend to sample at one pre-determined spot and hope people stumble upon them, Ben & Jerry’s is placing the power in its fans’ hands by letting them request the truck stops. Twitter savvy fans can tweet the truck, @benjerrystruck, and request a stop at their home or office.

“What is so special about our truck tour is that it gives us the opportunity to really listen to and engage with our community,” said Jay Curley, Senior Global Marketing Manager at Ben & Jerry’s. “It’s a fantastic way to connect with our fans one-on-one and deliver an experience you can’t get anywhere else.”

The truck will feature some of the finest in the company's Greek Frozen Yogurt flavor line up, including:

Liz Lemon: Lemon Greek frozen yogurt with a blueberry lavender swirl

Raspberry Fudge Chunk: Raspberry Greek frozen yogurt with fudge chunks

Banana Peanut Butter: Banana Greek frozen yogurt with peanut buttery swirls

Fans can get the scoop, literally, by following the truck on Twitter @benjerrystruck, or they can check out www.facebook.com/benjerry. Tweet the truck for a chance to bring some peace, love and new Greek Frozen Yogurt to your worthwhile event!

About Ben & Jerry’s

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2012 totaled $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

To learn more about Ben & Jerry’s Mission Statement or values led sourcing log on to www.benjerry.com.

* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.

SOURCE: Ben & Jerry's

Contact:

Ben & Jerry’s
Liz Stewart
802-923-2428
PR Extraordinaire
elizabeth.stewart@benjerry.com

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