Auntie Anne's In-Store Campaign Kicks off on National Lemonade Day

Auntie Anne’s launches in-store campaign to fight childhood cancer alongside Alex’s Lemonade Stand Foundation.

August 16, 2013 // // LANCASTER, Pa. – Auntie Anne’s commitment to community giving is part of the company’s founding heritage and is evident today through its support of numerous charitable efforts, including a new fundraising campaign for Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding cures for all kids with cancer. Franchise partners, crewmembers, and corporate associates at the world’s largest hand-rolled soft pretzel chain are rallying behind the fight against childhood cancer with nationwide efforts that launch this month and encourage guests to “give a little, laugh a lot” via a paper lemon sale and twice weekly Happy Hour events.

The fundraising efforts kick off on National Lemonade Day with the first in a series of Happy Hours that reward guests who donate with a free pretzel. From 2 p.m. to 4 p.m., Aug. 20 through Thursday, Sept. 26, guests can visit any of the soft pretzel company’s 1,012 domestic store locations each Tuesday and Thursday, purchase a $1 lemon icon featuring a fun, kid-friendly joke and a 21 oz. soda or lemonade, and receive a free pretzel. Guests are also encouraged to share their own lemon joke via their favorite social media platform and use the hashtag #LemonHappy.

Guests can visit their local store at any time to show their support for the childhood cancer cause and purchase a $1 paper lemon icon. One hundred percent of proceeds will be donated to Alex’s Lemonade Stand Foundation. For every $1 donation, Auntie Anne’s will provide a coupon for $1 off the next purchase of any pretzel product and drink. Each Auntie Anne’s location set a goal of selling 650 lemon jokes.

“We are committed to fighting childhood cancer with Alex’s Lemonade Stand Foundation, specifically because this is a cause that is important to guests who frequent our stores, said Heather Neary, Auntie Anne’s Chief Marketing Officer. “One in every 330 Americans develops cancer before the age of 20. By highlighting our national charitable partnership, guests recognize that they can visit Auntie Anne’s for a one-of-a-kind taste and support an organization committed to making the world a better place for children.”

The fundraising campaign starts Tuesday, Aug. 20 on National Lemonade Day, and will continue through September, National Childhood Cancer Awareness Month, and conclude on Tuesday, Oct. 15. Auntie Anne’s set a system-wide goal of raising $500,000 during this eight week time period. To date, Auntie Anne’s has raised more than $400,000 for childhood cancer research and has been named a top 100 contributor to the Foundation in 2011 and 2012.

About Alex’s Lemonade Stand Foundation

Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $60 million toward fulfilling Alex’s dream of finding a cure, funding over 300 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit

About Auntie Anne’s

Auntie Anne’s, which started at a farmer’s market stand in 1988, mixes, twists, and bakes pretzels to golden brown perfection all day long in full view of guests. Anne and Jonas Beiler purchased the stand to provide the income needed for their vision of providing free counseling services to families and couples in their community. In addition to being a national fundraising partner of Alex’s Lemonade Stand Foundation, Auntie Anne’s is a Diamond Corporate Partner of The First Tee, a youth development organization. Auntie Anne’s is also committed to extending philanthropy inward and offers educational scholarship and home down payment gift programs for crewmembers, store managers, franchise partners, and corporate associates. For more information, visit Auntie Anne’s website, Facebook:, Twitter: or YouTube:  Images available upon request.

SOURCE Auntie Anne’s




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