THE HIT OF THE SUMMER: Nick Lachey’s Final Love Song to Wendy’s Pretzel Bacon Cheeseburger

THE HIT OF THE SUMMER: Nick Lachey’s Final Love Song to Wendy’s Pretzel Bacon Cheeseburger

Video Celebrates Fans’ Love for Cheeseburger Smash Hit 

August 19, 2013 // Franchising.com // Dublin, Ohio – Multi-platinum recording artist and television personality Nick Lachey is serenading his summer love interest – Wendy’s® Pretzel Bacon Cheeseburger. Wendy’s released the finale video of its #PretzelLoveSongs digital campaign, starring Lachey, today on Facebook.

The love song extraordinaire croons the ultimate mash-up of three American loves—pretzel, bacon and cheeseburger, choosing the most passionate #PretzelLoveSongs posts by fans.

“Our fans are the stars, directors and writers of #PretzelLoveSongs,” said Craig Bahner, Wendy’s chief marketing officer. “Consumers’ viral outpouring for the Pretzel Bacon Cheeseburger drove our inspiration for these entertaining videos.”

Wendy’s Pretzel Bacon Cheeseburger captured consumers’ hearts—and passion—when introduced nationwide in July. To celebrate the love, Wendy’s turned fans’ heart-felt social media posts into song lyrics through a five-part video series.

Finale Pretzel Love Song with Nick Lachey

The entire video series gives an over-the-top homage to love song music videos of the past, with exaggerated theatrics, emotion and backdrops. Lachey’s finale video is no exception. It is complete with a bed of rose petals, extended gazes into the camera, and falling rain. Lachey proves that Wendy’s Pretzel Bacon Cheeseburger is the one and only cheeseburger of his eye. View the video here: https://www.facebook.com/photo.php?v=10151814675519489.

“I’ve had a blast turning Pretzel Bacon Cheeseburger fans’ social media love into lyrics,” said Lachey. “Fans’ love inspired one of the most fun music videos I’ve been a part of – and this cheeseburger is deserving of every accolade.”

#PretzelLoveSongs Success

Wendy’s Pretzel Love Songs digital campaign is one of the most successful in Wendy’s history and has amplified consumers’ love for one of the most popular quick-service restaurant offerings of the year. To date, more than 80 million people in the U.S. have seen the #PretzelLoveSongs campaign.

To view the previous four volumes of Pretzel Love Songs videos, composed entirely of fans’ love-filled social media posts, visit the following links:

  • Pretzel Love Songs Vol. 1: https://www.facebook.com/photo.php?v=10151723093024489
  • Pretzel Love Songs Vol. 2: https://www.facebook.com/photo.php?v=10151746470439489
  • Pretzel Love Songs Vol. 3: https://www.facebook.com/photo.php?v=10151762419599489
  • Pretzel Love Songs Vol. 4: https://www.facebook.com/photo.php?v=10151787452144489

For the fact sheet, videos, photos, advertisements and more information about Wendy’s Pretzel Bacon Cheeseburger, visit http://pretzelbaconcheeseburger.aboutwendys.com/.

Pretzel Bacon Cheeseburger available at Wendy’s for a limited time.

About The Wendy’s Company

The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.

SOURCE The Wendy’s Company

Contacts:

Denny Lynch
614-764-3553
denny.lynch@wendys.com

Janna Chapman
404-879-9159
janna.chapman@ketchum.com

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Lightbridge Academy
Lightbridge Academy has a way of making parents and children feel like they’re special. Here, they are surrounded by a Circle of Care that’s more...
IceBorn Water and Ice Vending
IceBorn was developed to be the premier consumer water and ice vending brand.
Blast & Brew
At Blast & Brew, we like to think “big.” That said, we’re vigorously seeking multi-unit investors to open at least three locations...
Ziggi's Coffee
There's nothing quite like the perfect cup of coffee. It wakes you up and gets you on the right path. Now, you've got the chance to build a lifestyle...
Sbarro, LLC
An award-winning franchise company, Sbarro is known for selling XL NY pizza by the slice with dough made in-house daily & 100% Whole Milk...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.