August 19, 2013 // Franchising.com // Dublin, Ohio – Multi-platinum recording artist and television personality Nick Lachey is serenading his summer love interest – Wendy’s® Pretzel Bacon Cheeseburger. Wendy’s released the finale video of its #PretzelLoveSongs digital campaign, starring Lachey, today on Facebook.
The love song extraordinaire croons the ultimate mash-up of three American loves—pretzel, bacon and cheeseburger, choosing the most passionate #PretzelLoveSongs posts by fans.
“Our fans are the stars, directors and writers of #PretzelLoveSongs,” said Craig Bahner, Wendy’s chief marketing officer. “Consumers’ viral outpouring for the Pretzel Bacon Cheeseburger drove our inspiration for these entertaining videos.”
Wendy’s Pretzel Bacon Cheeseburger captured consumers’ hearts—and passion—when introduced nationwide in July. To celebrate the love, Wendy’s turned fans’ heart-felt social media posts into song lyrics through a five-part video series.
The entire video series gives an over-the-top homage to love song music videos of the past, with exaggerated theatrics, emotion and backdrops. Lachey’s finale video is no exception. It is complete with a bed of rose petals, extended gazes into the camera, and falling rain. Lachey proves that Wendy’s Pretzel Bacon Cheeseburger is the one and only cheeseburger of his eye. View the video here: https://www.facebook.com/photo.php?v=10151814675519489.
“I’ve had a blast turning Pretzel Bacon Cheeseburger fans’ social media love into lyrics,” said Lachey. “Fans’ love inspired one of the most fun music videos I’ve been a part of – and this cheeseburger is deserving of every accolade.”
Wendy’s Pretzel Love Songs digital campaign is one of the most successful in Wendy’s history and has amplified consumers’ love for one of the most popular quick-service restaurant offerings of the year. To date, more than 80 million people in the U.S. have seen the #PretzelLoveSongs campaign.
To view the previous four volumes of Pretzel Love Songs videos, composed entirely of fans’ love-filled social media posts, visit the following links:
For the fact sheet, videos, photos, advertisements and more information about Wendy’s Pretzel Bacon Cheeseburger, visit http://pretzelbaconcheeseburger.aboutwendys.com/.
Pretzel Bacon Cheeseburger available at Wendy’s for a limited time.
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.
SOURCE The Wendy’s Company