White Spot’s Sixth Annual Pirate Pak Day Raises Record $65,916 to Send Kids in Need to Summer Camp

August 15, 2013 - Since 2008, Pirate Pak Day fundraiser has generated $268,386 for Zajac Ranch for Children, providing 160 kids with unforgettable memories.

Thousands of guests across B.C. and Alberta visited their local White Spot restaurant yesterday for the annual Pirate Pak Day fundraiser, helping Canada’s longest-running restaurant chain raise a record $65,916 to send kids and youth with special needs to Zajac Ranch for Children.

White Spot donated $2.00 from each Kids and Adult Pirate Pak sold – plus contributions received in lieu of Pirate Paks – to Zajac Ranch, an established B.C. charity that gives children and young adults with life-threatening illnesses and chronic disabilities an unforgettable camp experience.

With the sixth annual Pirate Pak Day concluded, the initiative has raised a total of $268,386 and sent 160 kids to summer camp since the program began in 2008 – helping provide an unforgettable and empowering experience.

“Pirate Pak Day has once again resulted in an incredible outpouring of generosity from White Spot guests,” says White Spot president Warren Erhart. “We are delighted to celebrate a record-breaking donation. This year we sold 32,458 Pirate Paks to both the young and young-at-heart, providing the opportunity for us to help even more kids enjoy life-changing experiences at Zajac Ranch.”

White Spot guests recently expressed their excitement leading up to Pirate Pak Day on Twitter:

  • Dinner plans are set for tomorrow! Pirate paks for everyone from @White_Spot big and small.
  • One more sleep :) Pirate Pak Day is tomorrow!!! SO EXCITED!!!
  • PIRATE PAK DAY. AUGUST 14TH. CAN'T CONTAIN EXCITEMENT. #sostoked#piratepakday
  • In honor of Pirate Pak Day tomorrow, I shall attempt to drive my ship down Williams Rd. Arrrrrrrrr.
  • OMG we're doing Pirate Pak day on Wednesday at the office. SO EXCITED.
  • Going to get a pirate pak on my birthday, I feel young Again @White_Spot Awesome :)
  • How many hours til dinner? I just ate lunch but am all ready for my #piratepakdaydinner!! #yum#goldcoin @White_Spot

“White Spot has demonstrated a true commitment to improving the lives of children and young adults with special needs by supporting Zajac Ranch,” said Mel Zajac, founder of the Zajac Ranch for Children. “We are so thankful to be partnered with White Spot for Pirate Pak Day; it’s the perfect way to celebrate childhood while supporting a worthy cause. On behalf of everyone at Zajac and the kids who come to our camp, thank you!”

White Spot is helping send kids to Zajac Ranch for ‘White Spot Week’ (August 19 to 23), where they will meet new friends and participate in outdoor sports and activities, such as kayaking and horseback riding.

About White Spot

Headquartered in Vancouver, British Columbia, White Spot is Canada’s longest-running restaurant chain, celebrating their 85th year. Founded in 1928, when Nat Bailey launched Canada’s first drive-in restaurant at Granville and 67th, the 85-year-young chain now sees more than 17 million guests annually at 127 White Spot and Triple O’s locations throughout B.C., Alberta and Asia. Bailey’s original vision was to build a restaurant that served the highest quality, unique tasting food and White Spot remains committed to continuing this tradition in each and every meal. White Spot Limited is proud to be recognized as one of Canada’s 50 Best Managed Companies for the past three consecutive years.

SOURCE White Spot

Contact:

Jeremy Twigg
FleishmanHillard
604-688-2505
jeremy.twigg@fleishman.ca

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