DENVER - Aug. 23, 2013 // PRNewswire // - RE/MAX has selected The Leo Burnett Group to create its 2014 national advertising campaign. The account will be managed by a Chicago-based, multidisciplinary team that will lead all creative, brand positioning and strategy for the global real estate franchisor.
"We are very impressed with The Leo Burnett Group's perspective on the RE/MAX brand and the dynamics of the current housing market," said Margaret Kelly, RE/MAX CEO. "Together, we'll be able to creatively demonstrate the RE/MAX difference through the superior customer service of our sales associates."
A fully integrated marketing strategy will include network TV, cable TV, radio, digital, social media, out-of-home and print advertising. The new campaign is planned to roll out in January with the goal of increasing RE/MAX visibility and promoting the professionalism of RE/MAX sales associates. Additionally, creative themes will appeal to a new generation of home buyers and sellers.
"The face of the American consumer continues to evolve, especially in the housing market," said Gustavo Razzetti, EVP Managing Director of LAPIZ, an agency of the Leo Burnett Group. "As baby boomers become empty nesters and downsize, and emerging groups such as millennials and Latinos aspire to be homeowners, there will be considerable growth potential for RE/MAX."
RE/MAX has surpassed all other real estate brands in TV Share of Voice since 2002 and has the largest ad-spend of any U.S. real estate franchisor. RE/MAX becomes the ninth business win for the Leo Burnett Group within the last eight months.
"We've been on a great new business run and are thrilled to now also welcome RE/MAX to the Leo Burnett Group family," said Rich Stoddart, President, The Leo Burnett Group. "This is a terrific opportunity for our teams and our HumanKind thinking to propel this category leader forward."
In 2013, RE/MAX sales associates were the most productive – in transaction sides closed per agent – in two industry rankings: the REAL Trends 500 and the RISMedia Power Broker Report. Also, a recent national consumer survey conducted by MMR Strategy Group for RE/MAX found that more home buyers and sellers think of RE/MAX than any other real estate brand.
Celebrating 40 years of real estate history, RE/MAX was founded in 1973 by Dave and Gail Liniger. These two real estate industry visionaries still lead the Denver-based global franchisor today. RE/MAX is recognized as the leading real estate franchise brand with the most productive sales force in the industry and a global reach of more than 90 countries. Nobody sells more real estate than RE/MAX.
With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $130 million for Children's Miracle Network Hospitals®, Susan G. Komen for the Cure® and other charities.
For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com.
Leo Burnett Worldwide, part of Publicis Groupe, is one of the world's largest agency networks with 96 offices and nearly 10,000 employees. In 2013, the global network was named "Most Awarded Network" by the International ANDY Awards and received "Network of the Year" honors from Dubai Lynx and AdFest. At the 2012 Cannes International Festival of Creativity, Leo Burnett won a record-breaking 55 Lions and was also named "Network of the Year" by YoungGuns, Golden Drum and the MENA Cristal Awards. A HumanKind communications company, Leo Burnett Worldwide has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Leo Burnett works with some of the world's most valuable brands including The Coca-Cola Company, Fiat, Kellogg's, McDonald's, Nintendo, P&G, Samsung and Tata among others. To learn more about Leo Burnett Worldwide visit our site, Facebook page and follow us via @leoburnett.
SOURCE Leo Burnett Group