The Power of Pink: Juice It Up! Unleashes The Dragon with New Pitaya Superfruit

August 6, 2013 - Irvine, California – Juice It Up! the nations largest raw juice bar and hand crafted smoothie franchise have once again added a powerful player to their healthy lifestyle options and offerings. The 82-store chain (who was first to introduce the benefits and flavor of the Acai super fruit) has now announced a new line of bowls and smoothies featuring the colorful and exotic Pitaya fruit, commonly referred to as Dragon Fruit.

Pitaya, (Pee-tah-yah) is native to Mexico, as well as Central and South America and is considered to be a super fruit by many, packed with antioxidants, Omega-3’s, Vitamin C and a key source of magnesium. As with the launch of their famous Acai’ products, Juice It Up! is staying focused on the development of products that support a healthy lifestyle and provide consumers with delicious functional options to improve their overall well being.

“We were one of the first to introduce the health benefits of the Acai’ berry to the public” says Carol Skinner, Senior Director of Marketing for Juice It Up!. “With the addition of our new Pitaya line, and the infusion of the Pitaya super fruit into our smoothies and bowls, we have strengthened our platform of functional, delicious and healthy options for our customers.”

The Pitaya fruit will be infused with other natural ingredients and presented in three great new Juice It Up! products; The Pitaya Sunset Smoothie, The Pitaya Passion Bowl and The Tropical Pitaya Bowl, each with its own unique flavor profile and each offering amazing health functionality. The low-sugar, high-fiber superfruit showcases a wealth of vitamins, minerals and essential nutrients found to strengthen the immune system, neutralize cancer-forming radicals, improve healing and help lower the risk of cardiovascular disease, obesity and arthritis.

“It simply is another powerful ingredient in our focus on healthy options for our customers.” Says Frank Easterbrook, CEO and President of Juice It Up!. “We are excited to be bringing this amazing fruit into the public eye and making it part of our healthy line up.”

The newly developed Pitaya products will be available at all 82 store locations for a limited time from September 1st through October 31st. For the nearest Juice It Up! location nearest you, or for more information on Juice It Up! and Juice It Up! products, please visit them on the web at

SOURCE Juice It Up!


Teresa Rowe
Account Executive
Evoke Branding


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