August 23, 2013 - Pull into the drive-thru of a Taco John’s restaurant during the next month, and you might find yourself in line next to a secret shopper. QSR Magazine has selected the Mexican quick service restaurant chain to be the only regional brand in its annual drive-thru performance study.
"We'll stack Taco John's up against McDonald's, Chick-fil-A, Wendy's, Taco Bell, Krystal and Burger King in this year's study and expect it will more than hold its own in speed of service, order accuracy, customer service, cleanliness and other aspects of the drive-thru that keep customers coming back for more," says Sam Oches, editor at QSR Magazine. “Taco John's had been a strong performer in our drive-thru study before we switched to the Benchmark Group format, which was the primary reason we decided to make the company our regional brand participant for 2013.”
QSR has published the drive-thru study in conjunction with Insula Research for the past 15 years. But in 2011, QSR realized a small group of national and regional restaurants was consistently outperforming other brands. That’s when QSR launched its Benchmark Group, which is made up of six permanent companies and one rotating regional company. Being that one brand is providing extra incentive for Taco John’s to make the most of the competition.
“We have been given a great opportunity to expose a large number of potential guests to Taco John’s. QSR Magazine will conduct hundreds of mystery shops. They can take place at any time, on any day, in any of our locations,” says Shawn Eby, Vice President for Operations at Taco John’s. “It’s great motivation to get our teams fired up and focused on delivering the best drive-thru experiences to every guest.”
QSR will secret shop the drive-thrus during August and September. The results will be published in the magazine’s October issue. That’s when Taco John’s and its guests will learn how well the restaurant performs when compared to some of the biggest brands in the industry.
Taco John's operates and franchises over 400 quick-service restaurants in 25 states. Privately owned, the business opened its first restaurant in 1969. Taco John's prides itself on serving generous portions, menu items prepared fresh to your order, high quality ingredients and special West-Mex® recipes, seasonings and sauces. For more information, visit our About Us section.
Vice President for Marketing, Taco John's
1-800-854-0819 ext. 143