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Aloft Hotels and Nylon Magazine Announce Project Aloft Star Winner

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MY BODY Emerges From the Pack as the Most Exciting New Act in Music

STAMFORD, Conn. - September 16, 2013 - (BUSINESS WIRE) - Today Aloft Hotels, the must-have brand for the next generation of traveler from Starwood Hotels & Resorts, and NYLON Magazine have announced this year’s winner of the fourth annual Project Aloft Star competition, MY BODY. After being hand-selected from an entry pool of 122 artists to make the top five, MY BODY impressed music fans, Aloft music insiders & Nylon Magazine’s music team, crowning them this year’s Project Aloft Star. Winning the competition, MY BODY receives a meeting with NYLON Records, the opportunity to be a Spotlight artist in the Live at Aloft Hotels music series and an inclusion in the 2013 Aloft print and digital campaign.

MY BODY was founded in 2012 when band members Darren Bridenbeck and Jordan Bagnall came together over a shared desire to create a new sound and the band was born. Backed by a live band, MY BODY gained momentum on the Portland music scene opening for bands including How to Dress Well, Pure Bathing Culture and Wild Ones before relocating to Brooklyn, NY in 2012, where they reformed as a synth-pop two-piece.

"We're very proud and excited to have been chosen as the winner of the Project Aloft Star contest,” said Darren Bridenbeck, MY BODY. “The opportunity to play as a spotlight artist at Aloft Hotels nationwide is a great way to expand our fan base.”

“Our annual Project Aloft Star competition is a terrific complement to Aloft’s live music programming, which helps us to discover new talent,” said Paige Francis, vice president of Starwood Global Specialty Brands. “Last year’s winner HITS has had a tremendous year since winning and Aloft fans and travelers continue to turn to Aloft to hear great emerging artists play live at our hotels.”

"Both music and travel are key components of the NYLON world, and we're always searching for the best artists and destinations to share with our audience," says Marvin Scott Jarrett, NYLON's editor in chief. "The Live at Aloft Hotels program is a great way to make travel more dynamic, and MY BODY is an exciting addition to the lineup."

The 2013 Project Aloft Star competition is part of Aloft’s continued commitment to music discovery. Recognizing that the new global traveler places tremendous value on authentic experiences, Aloft Hotels delivers live music programming featuring local and new established acts such as Imagine Dragons, The Lumineers and Atlas Genius, through its Live at Aloft Hotels program.

About Aloft Hotels

With more than 75 hotels in 13 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit spg.com

About NYLON

Since its launch in 1999, NYLON magazine has been the reigning authority on fashion, music, beauty for the modern and intelligent young woman. With award-winning photography, groundbreaking design, and a unique editorial voice, NYLON extends beyond the pages of the publication and is celebrated as the definitive lens for cutting-edge style and emerging popular culture. In its fourteen years, NYLON has continued to evolve its voice and design, always staying one step ahead of the mainstream. Looked to as an authority on current and upcoming trends in everything from people to places to design, NYLON consistently showcases those who are just on the brink of having a huge moment in pop culture. Led by co-founder and Editor-in-Chief, Marvin Scott Jarrett, year-after-year NYLON continues to deliver comprehensive coverage, bold, provocative thinking and a fresh perspective.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,162 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

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Media Contacts:

Starwood Hotels & Resorts
Amy Rosen
917-612-8248
absrosen@gmail.com

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