Signage & Visual Graphics – The Industry of Opportunity
Allen Taylor of CNN Money Talks FASTSIGNS® with CEO Catherine Monson
September 23, 2013 // Franchising.com // CARROLLTON, Texas - The signage and visual graphics sector within the franchise industry is one that is seeing tremendous growth, particularly for FASTSIGNS®. Catherine Monson, CEO of FASTSIGNS, sat down with CNN Money’s Allen Taylor during the 2013 International Franchise Expo to discuss the concept and the notable amount of franchise opportunities offered by the global company.
Every business requires signs, and it is this fact that has allowed FASTSIGNS to grow exponentially since its inception. To create a successful brand the first step is to design a consistent, colorful visual communications program to utilize consistently throughout the entire business, from an online presence to the physical office space. Franchisees and employees within the FASTSIGNS system are educated to work with local business owners to determine the branding and signage that best suits their goals and needs. FASTSIGNS’ system-wide franchisee training program is focused on building a team of marketing experts who possess the ability to help a local business owner succeed.
“We’re using our marketing knowledge of what makes signage and visual graphics most effective and successful,” Monson said. “Our franchise partners and their team members spend considerable time consulting with prospects and customers on their various business communication needs. Our FASTSIGNS Visual Communications Experts' first questions are typically ‘what are you trying to achieve?' or ‘what are your business objectives?'. With that and other information we gather, we put together a complete branding package designed specifically with the client’s business objectives in mind.”
The time and energy spent training and ensuring the success of franchisees in their local markets has, in turn, created unquestionable satisfaction across the franchise system. Not only have FASTSIGNS franchisees generated a meaningful business for themselves, but a sense of pride comes as a result of helping build businesses in their local communities.
During the interview Monson goes on to discuss the various benefits of joining the FASTSIGNS family. She adds, “A lot of folks want to get into a franchise but they don’t want the retail hours, the food hours, the long days, the seven days a week. What’s so great about our business is that it’s a B2B business – it’s a Monday through Friday business.”
Catherine Monson’s interview with CNN Money’s Allen Taylor can be found here in its entirety.
Of the many strategies employed by FASTSIGNS to ensure that its franchisees are satisfied and meeting their goals, the company puts emphasis on providing franchisees with ongoing training on the latest technologies, industry changes and best practices. The franchisor also hosts regional town hall meetings where franchisees have the opportunity to learn about company initiatives, ask questions and share ideas. The company also has a franchisee mentor program to guide and lend support in every business aspect to newer franchisees. In addition, FASTSIGNS assists with marketing, site selection and construction management services for new centers.
FASTSIGNS is currently on the search for entrepreneurs seeking a new business venture as they recently announced the approval of more than 350 markets in the United States and Canada, in addition to the 20 countries across the globe targeted for expansion. For franchise information, contact Mark Jameson (firstname.lastname@example.org or 214-346-5679) or visit www.fastsigns.com.
FASTSIGNS is the largest sign and graphics franchisor in North America and consistently receives top ratings for system growth and franchisee satisfaction, including: certification as a 2013 World-Class Franchise by the Franchise Research Institute, inclusion on the Franchise Business Review’s 2013 “FBR50”, and inclusion in Entrepreneur magazine’s Franchise 500® as the No. 1 franchisor in the sign and graphic category.
With more than 540 FASTSIGNS sign and graphics centers in eight countries, the company provides marketing and visual communications solutions to businesses, organizations and events of all types and sizes. FASTSIGNS offers a variety of sign and graphics solutions – including banners, building signs, digital signage, yard signs, vehicle graphics, decals, trade show exhibits and displays, point-of-purchase signs, and posters – as well as mobile websites, promotional products, interior décor, branding, printing and other marketing services.
FASTSIGNS International, Inc. is the worldwide franchisor for the more than 540 FASTSIGNS® sign, graphic and visual communications centers in eight countries including the US (and Puerto Rico), Canada, England, Brazil, Mexico, the Caribbean, Saudi Arabia and Australia (where centers operate as SIGNWAVE®). FASTSIGNS provides comprehensive visual communications solutions to help customers of all sizes – across all industries – meet their business objectives and increase their business visibility through the use of signs, graphics, printing, promotional products and related marketing services. FASTSIGNS was ranked number one for the third year in a row in the sign and graphic category in the 2013 Entrepreneur Magazine annual Franchise 500®.
For franchise information, contact Mark Jameson (email@example.com or 214-346-5679) or visit www.fastsigns.com.
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