Chuck E. Cheese’s Say Cheese! App Named Finalist in 2013 Mobile Excellence Awards

Augmented Reality App Helps Families Capture Lasting Memories

DALLAS - (BUSINESS WIRE) - Sep. 24, 2013 - The feedback is in – Chuck E. Cheese’s first-ever downloadable app, Chuck E.’s Say Cheese!, is a hit, and the mobile industry has taken notice. The company was recently recognized as a Mobile Excellence Awards finalist in the Best Entertainment Related Marketing Campaign category for the augmented reality app which allows users to take fun photos with an animated version of Chuck E. Cheese.

The Mobile Excellence Awards are the only industry program which honors the best in mobile technology and entertainment. Finalists were scored upon strategic initiatives and objectives, impact of technology used, creativity, ease of use and reach, execution and proven market success.

“We are thrilled to be recognized by the Mobile Excellence Awards for the Say Cheese! App,” said Scott McDaniel, chief marketing officer of CEC Entertainment, Inc. “Our goal was to create a new way for families to engage with our brand. Not only is the app a perfect way for families to capture lasting memories in our stores, it has also allowed guests to connect with Chuck E. in a new way.”

The app also incorporates sharing functionality for users to easily post the snapshots to Facebook and Twitter or send them to friends and family members through email. Chuck E.’s Say Cheese! App can be downloaded from the Apple App Store, Google Play or at www.chuckecheese.com/saycheese from a mobile device and used in participating Chuck E. Cheese’s locations today.

Winners of the Mobile Excellence Awards will be announced and celebrated at an awards gala in Marina Del Rey, Calif., at Digital Hollywood on October 23. Other finalists in the Best Entertainment Related Marketing Campaign category include Aperto Group/Aperto Move GmbH for the Volkswagen Rally The World. The Game, and Dreamworks Animation SKG for the Turbo Racing League Mobile App.

About CEC Entertainment, Inc. (NYSE: CEC)

For more than 30 years, CEC Entertainment, Inc., has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The company and its franchisees operate a system of 567 Chuck E. Cheese’s stores located in 47 states and nine foreign countries and territories. Currently, 514 locations in the United States and Canada are owned and operated by the Company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese’s features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizzas, sandwiches, wings, appetizers, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese’s aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese’s has donated more than $10 million to schools and non-profit institutions through its fundraising programs. For more information, see the company's website at www.chuckecheese.com or connect on Facebook, Twitter, Pinterest, foursquare and YouTube.

Source: CEC Entertainment, Inc.

Contacts:

CEC Entertainment, Inc.

Michelle Chism
972-258-5529
Director, Corporate Communications
MChism@cecentertainment.com

M/C/C for Chuck E. Cheese’s

Jennifer Reeves
972-480-8383 ext. 224
PR Engagement Manager
Jennifer_Reeves@mccom.com

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