Sally Pearson Breaks Egg and Spoon Race World Record at Holiday Inn Celebration

September 25, 2013 // Franchising.com // 2012 Olympic champion and national sporting celebrity, Sally Pearson, broke the Guinness World Record for the fastest 100m egg and spoon race in Australia on Monday morning. Part of Holiday Inn hotels’ family-friendly Big Breakfast event being held in Sydney, Sally broke the record by almost three seconds with a time of just 16.59 seconds.

An official Guinness World Records Adjudicator was on-hand to witness Pearson’s record, beating the now former 19.39 second record held by an American. To add to the celebrations, Holiday Inn donated $10,000 to her charity of choice, Queensland’s Currumbin Wildlife Sanctuary.

The egg and spoon race was just one part of Holiday Inn hotels’ Big Breakfast, which aimed to show how little things are big to Holiday Inn guests. Sydney’s Customs House Forecourt was transformed with a giant six-metre boiled egg and kids’ playground complete with building blocks, face painting, colouring-in stations and free breakfast.

“It was a lot of fun to be involved in Holiday Inn hotels’ Big Breakfast event today. The donation to Currumbin Wildlife Sanctuary, another kids and family favourite, will help make a big difference to the great work they do. Today’s breakfast has been a fun celebration to kick start the school holidays, and it looks like the kids had a great time,” commented Pearson.

Steven Greenwood, Operations Director, InterContinental Hotels Group (IHG) said: “At Holiday Inn, we know the little things are big to our guests. To illustrate this we created the ‘Big Breakfast’ giving kids the opportunity to participate in a range of fun activities and enjoy a free breakfast on the first day of school holidays in New South Wales in Australia. At Holiday Inn hotels and resorts, kids can eat and stay for free – just one of the small things we do to make a big difference to our guests.”

The giant boiled egg, the centre piece of today’s celebrations, took four weeks to design and build. The concept was inspired by Holiday Inn’s popular chefs, and the fact that kids always eat and stay free. Families who have their photo taken with the giant boiled egg and share it with their social media networks could win a family holiday at Holiday Inn Resort Phuket.

Other ‘little things’ that are popular with Holiday Inn guests include a choice of firm or soft pillows and a refreshing, spacious shower experience.

Guests can book rooms and make the most of the Kids Eat and Stay Free programme at the Holiday Inn website – www.holidayinn.com.

About IHG (InterContinental Hotels Group) 

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo® Hotels, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express® Hotels, Staybridge Suites® Hotels, Candlewood Suites® Hotels, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.

IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with over 74 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet for Elites across all hotels, globally.

IHG franchises, leases, manages or owns over 4,600 hotels and 678,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.

SOURCE IHG 

Media Contacts:

Sophie Moll
Ogilvy Public Relations
+61 (0)411 861 933
sophie@pulsecom.com.au

Lena Sachs
Ogilvy Public Relations
+61 (0)424 143 545
lena@pulsecom.com.au

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