Menchie's Mixes Things Up with Color-Changing Spoons

October 01, 2013 // Franchising.com // ENCINO, CA. – Just when you thought Menchie’s beloved spoons couldn’t get any more fun, North America’s largest self-serve frozen yogurt franchise launches collectible color-changing spoons for fall.

Beginning October 1st, guests can get their hands on the limited-time-only spoons, which feature all of the brand’s Sweet Friends characters. Each spoon changes into one of five magical colors when dipped in the frozen yogurt. The spoons are part of Menchie’s latest campaign, encouraging guests to “discover the magic in their cup”.

“Guests love our spoons, so we are thrilled to release a limited-edition line-up to add to their collection,” said Karla Bendel, Vice President of Marketing and R&D at Menchie’s Group, Inc. “We are always working to deliver something fun and unique, to make both new and existing Menchie’s fans smile.”

During the month of October, guests can also try Menchie’s new featured flavor, “It’s Pumpkin Time.” The latest addition to Menchie’s proprietary yogurt line is gluten-free and made with real pumpkin puree. Participating locations will also feature an all-new color-changing topping called “Magic Crystals”.

The company is a world-leader in ensuring best-in-class products and considers itself the ambassador of frozen yogurt quality worldwide. Guests can choose from premium rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie’s ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

About Menchie’s

Menchie’s creates lasting memories by creating an unparalleled guest experience, with a mission to make every guest smile. Placing a focus on people and community before commerce, Menchie’s franchisees actively donate thousands of dollars to local school programs and charitable organizations. With its own proprietary portfolio of frozen yogurt, Menchie’s guests create their own unique combinations. Menchie’s has been recognized as one of the fastest-growing franchises in the restaurant industry for the past three years. There are more than 300 locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam, and Jordan, and Menchie’s expects to celebrate 400 open stores in 2013. For more information, including franchising opportunities, visit menchies.com or follow us at Facebook.com/MyMenchies or Twitter.com/MyMenchies.

SOURCE Menchie’s

Contact:

Nancy Cheng
Konnect Public Relations
O: 213.988.8344
F: 213.988.8345
C: 626.678.5840
ncheng@konnect-pr.com

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