Smashburger Debuts Exclusive Raspberry Sorbet Shake to Benefit Susan G. Komen®
Limited-Time Only Häagen-Dazs® Raspberry Sorbet & Vanilla Ice Cream Blended Shake Made With All Natural Ingredients; Smashburger Also Guarantees Minimum of $25,000 Donation
DENVER - October 01, 2013(BUSINESS WIRE) - Smashburger, the rapidly expanding better burger restaurant concept, today unveiled an exclusive limited-time only Raspberry Sorbet Shake to benefit Susan G. Komen and in support of Breast Cancer Awareness Month. The new shake will be available in Smashburger restaurants throughout the United States from Tuesday, October 1 through Thursday, October 31, 2013. The Raspberry Sorbet Shake is hand-spun and combines Häagen-Dazs Vanilla Ice Cream with Häagen-Dazs Raspberry Sorbet for a perfectly blended treat. It retails nationwide for $4.49, with $0.40 of each Raspberry Sorbet Shake sold donated to Komen.
"Komen has made it their mission to work hard every day towards discovering and delivering the cures for breast cancer and we are pleased to help support this important cause," said Dave Prokupek, CEO and Chairman of Smashburger. "Our Häagen-Dazs shakes are a favorite among customers at Smashburger and now guests can enjoy our delicious limited time Raspberry Sorbet Shake while making a contribution to a great organization. To help in the fight against breast cancer, Smashburger has committed to donating a minimum of $25,000 to Komen this fall."
In support of the limited-time promotion, all Smashburger employees will wear a Komen pin in honor of Komen’s mission to save lives and end breast cancer forever. Each Raspberry Sorbet Shake is served with a matching pink straw and customers have the opportunity to make their own donation to Komen online at www.komen.org/smashburger. Customer donations will be incremental to Smashburger’s minimum guaranteed donation of $25,000.
"We are excited to be partnering with Smashburger this October," said Dorothy Jones, vice president of Marketing at Susan G. Komen®. "By purchasing a Raspberry Sorbet Shake, customers are making a real impact in the lives of women and men facing breast cancer in their communities and around the globe."
Smashburger’s menu features a variety of customized recipes featuring nationwide favorites as well as regionally inspired burgers that Smashburger creates to fit the taste preferences of the local market. The menu also allows guests to build their own recipe, thanks to its "Create Your Own" offering that makes for a truly customized experience.
Smashburger is America’s fastest growing, fast casual "better burger" restaurant with more than 230 corporate and franchise restaurants operating in 30 states and in four international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium "smashed to order" burgers, chicken sandwiches, salads, signature side items and hand-spun Häagen-Dazs shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers, side items and local craft beers, Smashburger has received numerous awards, including topping Fast Casual’s 2012 Top Mover & Shakers list, America’s Most Promising Company by Forbes magazine, INC. 500’s List of America’s Fastest Growing Companies and INC’s #9 Hire Power Award winner, as well as regularly receiving "best burger" awards in cities around the world. To learn more, visit www.smashburger.com.
About Consumer Capital Partners
Consumer Capital Partners is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands. Consumer Capital Partners also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit www.consumercp.com.
About Susan G. Komen®
Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast cancer. Today, Susan G. Komen® works to end breast cancer in the U.S. and throughout the world by investing more than $790 million in breast cancer research and $1.5 billion in community outreach programs over the past 30 years; providing funding to help low-income and uninsured women get screened and get treatment; advocating for cancer research and outreach programs; and working globally in more than 30 countries. Visit komen.org. Connect with us on Facebook and Twitter.
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