DENVER - (BUSINESS WIRE) - Oct. 7, 2013 - Chipotle Mexican Grill (NYSE:CMG) has announced the return of its long-standing tradition and popular Halloween fundraiser, Boorito. This Halloween, Thursday, October 31, Chipotle will treat customers dressed in costume to a burrito, bowl, salad, or order of tacos for only $3 from 4 p.m. to closing. Proceeds from the fundraiser of $1 million will benefit the Chipotle Cultivate Foundation.
"We are changing the way people think about and eat fast food, and this annual tradition gives our customers the opportunity to join us in our mission to create a better, more equitable food future," said Mark Crumpacker, chief marketing officer at Chipotle. "During Boorito, customers can dress in costume and enjoy their favorite menu item from Chipotle for just $3 while supporting a great cause."
Participation in Boorito is simple. Go to any Chipotle restaurant in the US, UK, and Canada between 4 p.m. and closing on October 31 dressed in costume - any costume - and purchase any Chipotle menu item for only $3.
Proceeds from Boorito - $1 million - will benefit the Cultivate Foundation, a non-profit organization committed to creating a more sustainable and healthful food supply and to raising awareness of food issues. The foundation supports family farmers and their communities, educators and programs that teach younger generations about food matters, along with support for ranchers and farmers who are working to develop more sustainable practices.
"Over the last three years, our customers have helped us raise more than $3 million for the Cultivate Foundation, which has been used to fund and support organizations and programs focused on creating a more sustainable food future, such as the International Rescue Committee and The Kitchen Community," said Crumpacker. "Through our customers' support we have made progress advancing the foundation's mission and we hope our customers will join us again this Halloween."
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that--where possible--are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. A similarly focused people culture, with an emphasis on identifying and empowering top performing employees, enables us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,500 restaurants. For more information, visit Chipotle.com/Boorito.
Chipotle Mexican Grill established the Chipotle Cultivate Foundation in 2011 to extend its commitment to creating a more sustainable future. The foundation supports organizations and individuals who support family farms and their communities, educators and programs that teach younger generations about food matters, and ranchers and farmers who are working to develop more sustainable practices.
Source: Chipotle Mexican Grill