Boorito to Raise $1 Million for Chipotle Cultivate Foundation This Halloween

Chipotle Mexican Grill Invites Customers to Participate in Annual Halloween Fundraiser

DENVER - (BUSINESS WIRE) - Oct. 7, 2013 - Chipotle Mexican Grill (NYSE:CMG) has announced the return of its long-standing tradition and popular Halloween fundraiser, Boorito. This Halloween, Thursday, October 31, Chipotle will treat customers dressed in costume to a burrito, bowl, salad, or order of tacos for only $3 from 4 p.m. to closing. Proceeds from the fundraiser of $1 million will benefit the Chipotle Cultivate Foundation.

"We are changing the way people think about and eat fast food, and this annual tradition gives our customers the opportunity to join us in our mission to create a better, more equitable food future," said Mark Crumpacker, chief marketing officer at Chipotle. "During Boorito, customers can dress in costume and enjoy their favorite menu item from Chipotle for just $3 while supporting a great cause."

Participation in Boorito is simple. Go to any Chipotle restaurant in the US, UK, and Canada between 4 p.m. and closing on October 31 dressed in costume - any costume - and purchase any Chipotle menu item for only $3.

Proceeds from Boorito - $1 million - will benefit the Cultivate Foundation, a non-profit organization committed to creating a more sustainable and healthful food supply and to raising awareness of food issues. The foundation supports family farmers and their communities, educators and programs that teach younger generations about food matters, along with support for ranchers and farmers who are working to develop more sustainable practices.

"Over the last three years, our customers have helped us raise more than $3 million for the Cultivate Foundation, which has been used to fund and support organizations and programs focused on creating a more sustainable food future, such as the International Rescue Committee and The Kitchen Community," said Crumpacker. "Through our customers' support we have made progress advancing the foundation's mission and we hope our customers will join us again this Halloween."

About Chipotle 

Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that--where possible--are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. A similarly focused people culture, with an emphasis on identifying and empowering top performing employees, enables us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,500 restaurants. For more information, visit Chipotle.com/Boorito.

About The Chipotle Cultivate Foundation

Chipotle Mexican Grill established the Chipotle Cultivate Foundation in 2011 to extend its commitment to creating a more sustainable future. The foundation supports organizations and individuals who support family farms and their communities, educators and programs that teach younger generations about food matters, and ranchers and farmers who are working to develop more sustainable practices.

Source: Chipotle Mexican Grill

Contact:

Chipotle Mexican Grill

Danielle Winslow
303-222-5948
dwinslow@chipotle.com

 

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Perkins Restaurant & Bakery
In today's market, the opportunity to buy a Perkins® couldn't be better for experienced restaurateurs interested in aligning with a concept that has...
Launch Trampoline Park
Launch Trampoline Park is an indoor sports and entertainment facility featuring interconnected trampolines that form a giant jumping surface. Our...
AAMCO Transmissions and Total Car Care
AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings...
All American Steakhouse and Sports Theater
The All American concept is not only what the consumer is looking for, it’s what they are craving—great quality food with signature steaks in a...
Tutor Doctor
Tutor Doctor is revolutionizing the private tutoring industry by helping children achieve their academic goals utilizing a one-to-one tutoring...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.