Cosi Partners with ePrize to Launch "Fall Into Cosi" Digital Campaign
New Multichannel Sweepstakes Designed to Drive Engagement in Cosi Restaurants
DETROIT, MI - (Marketwired - Oct 7, 2013) - Così, Inc. (NASDAQ: COSI), the fast casual restaurant chain which operates more than 100 restaurants in 16 states, the District of Columbia, Costa Rica and the United Arab Emirates, has teamed with digital engagement leader ePrize to launch "Fall Into Così," a digital sweepstakes designed to engage consumers and drive traffic to Così restaurant locations. The campaign culminates in a grand prize drawing for a trip to Paris and rewards entrants with a chance to win one of 1,000 $5 Così gift cards.
The Fall Into Così campaign is a multi-channel sweepstakes that enlists consumers to print out a game piece via dedicated microsite or a mobile optimized site. Consumers then take the game piece to their local participating Così restaurant, where a decoder screen reveals a win or lose message via a scrambled graphic.
"Così is a brand with a strong history of deep customer loyalty," said Marc Lapides, Director of Marketing for Così, Inc. "The Fall Into Così campaign is designed to get our customers excited about our fall limited time menu items and visiting our restaurants."
To promote the campaign and drive additional traffic into the restaurants, Così is leveraging street teams to get the word out in five key markets: New York, Chicago, Philadelphia, Washington, DC, and Boston. The street teams will travel between restaurants in these markets while promoting the fall menu items and handing out game pieces.
"Digital campaigns with gamification elements are a proven way to drive consumer traffic to restaurant locations," said Sara Kowal, VP of Innovation, ePrize. "Fall Into Così offers a unique spin on this effective method by incentivizing consumers to more deeply engage with the brand."
The Fall Into Così campaign will run through October 31, 2013. For more information please visit http://www.fallintocosi.com/.
About ePrize, Inc.
ePrize is a global leader in digital engagement. The company's multi-channel solutions enable the world's largest brands to create a dialogue with consumers on web, social, and mobile, and integrated with point of sale systems. All campaigns can be executed from a unified technology platform. Fortune 500 brands and world-class agencies rely on ePrize's creative, technology and legal services. ePrize has created promotional campaigns, CRM programs and loyalty solutions in 44 countries for clients like Coca-Cola, Microsoft, The Gap, Lenovo, NHL, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in Chicago, Los Angeles, Nashville, New York, and Seattle. ePrize has acquired five companies in the last two years. See our press page on eprize.com for details or text CRM to 35350 for mobile demos and alerts.
About Così, Inc.
Così® is a national fast casual restaurant chain that has developed featured foods built around a secret, generations-old recipe for crackly crust flatbread. This artisan bread is freshly baked in front of customers throughout the day in open-flame stone-hearth ovens prominently located in each of the restaurants. Così's warm and urbane atmosphere is geared towards its contemporary, upscale, urban and suburban guests. There are currently 72 company-owned and 51 franchise restaurants operating in sixteen states, the District of Columbia, the United Arab Emirates and Costa Rica. The Così vision is to become America's favorite fast casual restaurant by providing customers authentic, innovative, savory hand-crafted food while remaining an affordable luxury. For more information, visit www.getcosi.com.
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