This Year’s Iconic Date - 11/12/13 – Will Be a Day of "Smashing" Luck for One Couple to Win a Smashburger Wedding in Las Vegas
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This Year’s Iconic Date - 11/12/13 – Will Be a Day of "Smashing" Luck for One Couple to Win a Smashburger Wedding in Las Vegas

Make a Video with Hashtag #SmashWedding by Oct. 25th for Chance to Win Vegas Trip, Smashburger Wedding and Accommodations in New Jubilee Tower Suite at Bally’s Las Vegas

LAS VEGAS - October 09, 2013(BUSINESS WIRE) - If you’re in love AND love burgers – listen up! Smashburger is giving one lucky couple the opportunity to get married in Las Vegas on the auspicious date of 11/12/13. Couples are encouraged to create a Vine video showing their love for burgers AND each other with the hashtag #SmashWedding. (Entrants must then publish their posts to or Twitter @Smashburger.) That’s when they’ll be entered to win airfare for two, a real wedding officiated by "Elvis" at Smashburger in Las Vegas, as well as hotel accommodations and tickets to the elaborate retro-glam showgirl extravaganza, "Jubilee!" provided by Bally’s Las Vegas.

Everyone knows Las Vegas is the wedding capital of the world and "magic dates," such as those with repeating (12/12/12) or consecutive (11/12/13) numbers, are extremely popular for weddings. According to David’s Bridal, more than 7,500 U.S. couples wed on 12/12/12, compared to just 485 in 2011. In addition, a survey by and shows that casual weddings are on the rise; nuptials described as "casual" climbed 30 percent between 2009 and 2011.

"With 11/12/13 set to be one of the last ‘magic dates’ on the calendar this century, and with more people than ever opting for casual weddings, we knew we had to have some fun on social media and celebrate people’s love of burgers," says Stacie Lange, senior vice president of public relations, Smashburger. "We are celebrating love in a big way this year because Smashburger is a place for all occasions- and date night is certainly one of them."

The prize package includes:

  • Wedding officiated by an Elvis impersonator at a Smashburger location in Las Vegas on Tuesday, Nov. 12, 2013 at 10 a.m.
  • Ceremonial "smash" of a Smashburger in the kitchen by the couple.
  • Multi-tier Smashburger "wedding cake," constructed completely out of actual Smashburgers.
  • Lunch reception, featuring Smashburger’s signature entrees, sides, Häagen-Dazs milkshakes and Joseph James Brewing Company’s craft brews, for the winning couple.
  • Bouquet for the bride, boutonniere for the groom made from flowers, burgers and fries.
  • Roundtrip limousine transportation.
  • Two nights of accommodations in the spacious and stylish new Bally’s Jubilee Tower suites, featuring dark wood furniture, geometric patterns and neutral tones punctuated by pops of red.
  • Couples’ Massage at Bally’s Las Vegas Spa.
  • Two tickets to "Jubilee!," the longest-running show on the Las Vegas Strip and the last showgirl production of its kind.

Smashburger is currently accepting video entries published to Smashburger’s Facebook and Twitter with the hashtag #SmashWedding for this contest. Submissions will be accepted until 11:59:59 PST on Friday, Oct. 25th. The winning couple will be notified by Friday, Nov. 1. Both the bride and groom must be at least 21 years old. The marriage license must be obtained from the Clark County Marriage Bureau by midnight on Monday, Nov. 11. Full contest details are available at

About Smashburger

Smashburger is America’s fastest growing, fast casual "better burger" restaurant with more than 230 corporate and franchise restaurants operating in 30 states and in four international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium "smashed to order" burgers, chicken sandwiches, salads, signature side items and hand-spun Häagen-Dazs shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers, side items and local craft beers, Smashburger has received numerous awards, including topping Fast Casual’s 2012 Top Mover & Shakers list, America’s Most Promising Company by Forbes magazine, INC. 500’s List of America’s Fastest Growing Companies and INC’s #9 Hire Power Award winner, as well as regularly receiving "best burger" awards in cities around the world. To learn more, visit

About Consumer Capital Partners

Consumer Capital Partners is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands. Consumer Capital Partners also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit

About Bally’s Las Vegas

Bally’s Las Vegas is located on the center of the world-famous Las Vegas Strip, across from Caesars Palace and next to Paris Las Vegas. The 44-acre resort features two 26-story hotel towers including the all-new Jubilee Tower and offers 2,814 guestrooms, including 244 suites. The resort features 11 restaurants, a relaxing pool oasis, a lavish spa and casino space featuring a Party Pit, poker room, 1,100 slot machines and a first-class Race & Sports Book known for its stadium-style seating and abundance of high-definition television screens. Entertainment options include Jubilee!, the longest-running show on the famous Las Vegas Strip and the last remaining showgirl production of its kind, as well as VÉRONIC Voices starring female tribute artist Véronic DiCaire. Bally’s Las Vegas is also the new home to a staple in Las Vegas nightlife, the legendary Drai’s After Hours. Every Sunday, guests can indulge in the finest array of food from around the world, including caviar, sushi, lobster and Champagne at the world-famous Sterling Brunch. For more information, please visit or to access media materials and request high-resolution images. Find Bally’s on Facebook and follow on Twitter.

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Win a #Vegas wedding on 11/12/13! Airfare, @Smashburger ceremony & reception, 2 nights @BallysLasVegas. Entry info:


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