October 17, 2013 // Franchising.com // DALLAS – Le Duff America announced today the results of fundraising efforts that generated more than $720,000 during the month of September.
The multi-brand company and three of its premier café bakery concepts came together as a unified group to spread a sincere sense of community by inviting guests to help end childhood hunger in America by dining out for No Kid Hungry. The effort was part of Share Our Strength’s annual, nationwide restaurant-focused drive in September to raise funds for the campaign and raise awareness about the issue of childhood hunger in America.
Collectively, 400-plus Bruegger’s Bagels, la Madeleine and Mimi’s Cafe locations participated in the campaign. Management and staff at the café bakeries showed heartfelt dedication to the cause during the campaign, helping build awareness and encouraging contributions from new and longtime guests.
"Our core values are grounded in creating a feeling of community -- you can feel it with every visit to each of our cafés," said Jim Vinz, co-chief executive officer of Le Duff America. "Given what grounds us, we take Share Our Strength’s No Kid Hungry campaign to heart. We’ve all rallied together around this. Our loyal guests and dedicated Le Duff and brand teams have joined forces to make a meaningful difference for kids who need it most. We should all be proud of what we’ve accomplished."
The café bakeries designed several donation opportunities, including the creation of special offerings of their freshly prepared menu items. Le Duff America’s Dallas-based corporate employees, brand leadership and field staff also contributed without hesitation.
Notably, Le Duff America exceeded its fundraising goal by more than $120,000.
During September, by visiting Bruegger’s Bagels, la Madeleine and Mimi’s Cafe locations, as well as thousands of other restaurants participating in the campaign, consumers took another step to help put an end to childhood hunger in America. One in five children in the United States struggles with hunger. Share Our Strength's No Kid Hungry campaign is ending childhood hunger in this nation by ensuring all children get the healthy food they need, every day.
For more information about Share Our Strength’s No Kid Hungry campaign visit nokidhungry.org.
Le Duff America, Inc. is the North American subsidiary of Groupe Le Duff, the world’s second largest café bakery restaurant company. Formed in 2002, Le Duff America operates, franchises and licenses multiple national and regional North American brands that are widely recognized as leaders in the fast casual segment of the restaurant industry, including Brioche Dorée, Bruegger’s Bagels, la Madeleine, Mimi’s Cafe and Timothy’s World Coffee. A passionate commitment to quality, authenticity, innovation, nutrition and fresh menu items born out of Le Duff’s Joie de Vivre (Joy of Life) unifies the brands, creating synergies for their growth with proven restaurant ownership groups and global foodservice companies in a variety of traditional and non-traditional venues.
For more information about le Duff America, Inc., visit www.groupeleduff.com.
SOURCE Le Duff America, Inc.
All Points Public Relations