Toppers Pizza Boasts a System-Wide Sales Increase of 15 Percent in Q3 of 2013
Franchise’s System-Wide Sales Continue to Climb as Brand Prepares for Menu Launch in Q4
Whitewater, WI (PRWEB) October 21, 2013 - Toppers Pizza (Toppers) continues to demonstrate its leadership in the fast-casual pizza category with its strong sales performance in Q3. The fast-growing pizza concept saw a 15 percent increase in system-wide sales across company- and franchise-owned stores in the quarter. As Toppers prepares for new menu adaptations in Q4, this mark showcases the brand’s ability to steadily and consistently grow.
The fast-growing pizza chain continued to gain momentum in Q3. Same store sales for franchise-owned locations experienced a 3.6 percent increase, while company-owned units witnessed a 2.3 percent increase.
Beyond its sales success, the 50-unit pizza brand is on target to add 12-14 more restaurants by the end of Q1, 2014, with a total of 25 new units forecasted for the 2014 year.
"This was an outstanding quarter of overall growth for Toppers," said Scott Gittrich, president and CEO of Toppers. "The numbers reflect the fact that we are establishing ourselves as a leader in both sales and unit growth. They also demonstrate our solid foundation as we prepare for some menu changes in the upcoming quarter," he said, noting that Q3 proved to be a quarter of consistency as the chain prepares for scheduled menu readjustments.
Much of Toppers’ success is attributed to its ability to tap into the millennial demographic and continually rejuvenate itself. The brand has made a name for itself as an innovator of eclectic and unique menu items. Separating itself from the competition, 70 percent of Toppers’ sales come from items not traditionally found on competitors’ menus, including its signature item, Topperstix.
"We understand what our customers want and we are ready to deliver it. By constantly looking for ways to improve our already innovative menu, we’re able to blow our competitors out of the water," said Gittrich. "Additionally, our aggressive media behavior, innovative Social Media techniques and killer operations all contributed to our overall growth in Q3. We are excited to go into the next quarter strong and continue our solid progress."
As a growth-focused franchise, Toppers forecasts an impressive final quarter for 2013, which will propel the brand into a promising 2014. The brand aims to reach 500 stores by the end of 2020 primarily through the focused support of multi-unit operators.
In Q1, Toppers released a report stating that company-owned units averaged $889,086 in gross sales/year with an impressive $143,519 net. This disclosure helped the brand award 11 new locations in the first half of 2013.
"The reason for our success is simple. Customers desire an alternative to the Walmarts of our industry, and we meet that need. The big chains have lost their identity and brand connection," Gittrich said. "Our customers are fanatical about our brand. Our quirkiness and edginess have given our brand character and enabled our sales to continue soaring and our system to keep reaching new heights."
About Toppers Pizza
With a mission to be the best pizza company in the world by killing it on every detail of the customer experience, Toppers Pizza is an eclectic pizza delivery franchise brand, headquartered in Whitewater, WI. Toppers takes a unique approach to the crowded pizza segment by appealing to the young, and young at heart, in an irreverent way that unquestionably separates them from the competition. Ranked No. 343 in Entrepreneur Magazine’s top 500 franchises and one of the Nation’s Restaurant News 50 Breakout Chains for 2013,Toppers’ menu includes a variety of house pizzas; the franchise’s signature product line Topperstix; Buffalo Wings; and cold drinks. The brand has strongly established itself in Wisconsin, and is now in the midst of Midwest and national domination. By focusing on Toppers’ demographic friendly markets, Toppers is able to continue building a fanatical relationship with its customer base. For more information on Toppers, visit http://www.toppers.com.
*The financial performance set forth above are for the one year (52 weeks) commencing on January 2, 2012 and ending on December 30, 2012 and are for the 9 affiliated owned restaurants open the entire 52 weeks. Of the 9 restaurants 3 exceeded the average Gross Sales and 5 exceeded the Net Income as defined in our Franchise Disclosure Document. Please refer to our 2013 Franchise Disclosure Document for additional information.
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