October 21, 2013 // Franchising.com // Villa Enterprises Management Ltd., Inc., a global, multi-concept restaurant operator, celebrates the grand opening of five quick-service restaurants at the Arizona Mills Outlet Shopping Center in Tempe, AZ, the state’s largest indoor, climate-controlled shopping center. The newly-renovated food court now features the company’s Green Leaf’s, Bananas, South Philly Steaks & Fries and Far East brands, as well as a concept new to the Villa Enterprises portfolio, Sukotto Japanese Grill, which will offer teriyaki, noodle soups and sushi.
Since taking over in early February, Villa Enterprises has been managing and renovating the shopping center’s 11,500 square foot food court. The company will open four additional concepts over the next several months, including its popular Villa Italian Kitchen and its newer Mo’ Burger concept. Villa Enterprises will also introduce another new concept specifically created for Arizona Mills, Tinta Mexicana, serving authentic Mexican fare. Additionally, Villa Enterprises will franchise a Coffee Bean & Tea Leaf location and will be renovating the entire seating area of the food court.
"Over the past several years, we’ve been focused on multi-brand opportunities as well as expanding our management services to operate entire food courts," explains Villa Enterprise’s Senior Vice President of Business Development, Adam Torine. "Our ability to leverage our diverse brands and even create new concepts based on market demand provides us with a unique opportunity to deliver expanded dining options to consumers."
The Arizona Mills project continues the fulfillment of Villa Enterprises’ strategic growth initiative focused on multi-unit opportunities within malls, outlet centers, casinos and airports both domestically and internationally.
"There are many collaborations with management, operations and construction when doing a multi-brand approach, and we are able to reward more people in our organization with upward opportunities," continues Torine.
To prepare for the change in management, Villa Enterprises temporarily outfitted the food court with unbranded restaurant concept locations run by its own trained employees, some from corporate and others hired locally. Villa anticipates the creation of nearly 150 jobs within the food court, and recently hosted a job fair for all of its concepts to fill management and crew positions from the local community.
This marks the company’s second complete food court takeover since 2009, when the company took over operations at Sands Casino and Resort in Bethlehem, PA, which has seen a 3.5 percent increase in sales through the execution of six independent brands.
To learn more about Villa Enterprises, visit www.villaenterprises.com.
Villa Enterprises Management Ltd., Inc. (and its affiliates, Villa Enterprises) is a global multi-concept restaurant franchisor with more than 330 quick-service restaurant (QSR) locations across 38 U.S. states, Washington, D.C., Puerto Rico and seven additional countries. Founded in 1964 by Naples, Italy native Michele Scotto as a small pizzeria next to the Ed Sullivan Theater in New York City, Villa Enterprises today is an international organization that owns several unique QSR brands: Villa Fresh Italian Kitchen, Villa Pizza; Green Leaf’s; Bananas; Casa Java; Mo’ Burger; Far East; and South Philly Steaks & Fries. These brands can be found in malls, airports, casinos, college campuses and outlet centers across the U.S. and internationally. Additionally, Villa Enterprises Management owns and operates several upscale full-service restaurants in the New York City Metro area. For more information, please visit www.villaenterprises.com.
SOURCE Villa Enterprises Management
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