November 05, 2013 // Franchising.com // Cayman Islands – CaliBurger® announced today that it has fully launched the "Premium Cali™ Eco-system" in its company owned and franchised restaurants. This type of in-store and online branding is on the cutting edge of content marketing. Not only does the Premium Cali Eco-system offer consumers an increased sense of brand loyalty, but will also offer each of the brand’s franchisees additional revenue streams as well as fully implemented and packaged local store marketing tactics. Finally, Premium Cali allows growing California artists and brands a channel to attract international audiences and establish "use" of their registered trademarks in global markets. The Premium Cali Eco-System comprises six key elements:
"To our knowledge, we are the first QSR chain that allows our customers to immerse themselves in a lifestyle brand through so many different portals," said John Miller, chairman of Caliburger. "We are also the first QSR chain to offer franchisees the opportunity to receive royalties for participating in the Premium Cali Ecosystem and driving online data collection and e-commerce transactions. Our goal is to emulate the innovators in the industry like Starbucks, the early adopter of incorporating music and retail into their store’s environment. Finally, Premium Cali serves as a platform for growing American brands to have direct access to international audiences."
CaliBurger was established by a passionate group of entrepreneurs from California who set out to bring the finest and freshest "Cali" inspired burgers and chicken sandwiches to the rest of the world. CaliBurger’s products feature 100% lean grass-fed beef, buns baked fresh, top-grade chicken, hand-selected vegetables, zero trans-fat oils, sauces made in house, and hand-mixed shakes. Our made-to-order meals are always prepared in open kitchens, and our restaurants incorporate advanced technologies to create a unique dining experience. CaliBurger customers can enjoy a taste of California in an environment that looks, smells, and feels like California. For more information, please visit www.caliburgerintl.com.