New Mobile App from Jersey Mike’s Subs Combines Digital Ordering & Loyalty Rewards
November 05, 2013 // Franchising.com // MANASQUAN, N.J. – Want to order a fresh-sliced Jersey Mike’s Original Italian, track Shore Points™ rewards or browse nutritional information all on your Smartphone? Jersey Mike’s Subs has an app for that.
Known for its fresh sliced/fresh grilled Jersey Shore-style subs, Jersey Mike’s is introducing a mobile app for passionate fans, which want all things Jersey Mike’s right at their fingertips, any time. Available for iPhone®, and, shortly, Android™, the new app lets customers order and pay online, manage rewards, post to social feeds (Twitter and Facebook), find the nearest Jersey Mike’s location (with directions), and access nutritional information.
The company says this is one of the first apps to roll digital ordering and loyalty rewards program management into one, providing customers with a seamless experience.
"Jersey Mike’s is determined to be out in front when it comes to technology despite being a nearly 60-year-old company," said Scott Scherer, Chief Information Officer, Jersey Mike’s. "Anything our Jersey Mike’s fans want to do related to Jersey Mike’s -- from find a store to check their points -- they can do through this convenient and easy-to-use app."
Jersey Mike’s is bringing enhanced technology to the restaurant experience as well. The sub shop’s new customer facing terminals will allow customers to more easily and securely pay for their order by swiping their credit card themselves at the register.
The custom-designed terminals, with a bar code scanner incorporated into the stand, are also the "center" for Jersey Mike’s Shore Points Rewards program, where the company’s more than 1.5 million members can earn or redeem points. Eventually customers will be able to pay at the counter by scanning a barcode.
"Technology is changing at an extraordinary rate and we built our own customer terminals so that we can accommodate existing and upcoming innovations whether barcodes, chip-and-PIN or EMV credit cards, NFC technology, UPC codes, data entry, QR codes, or whatever comes next," said Scherer. "Fortunately, the custom terminals are extremely easy for our franchisees to install."
Jersey Mike’s new mobile app can be downloaded for free at https://itunes.apple.com/us/app/jersey-mikes/id718290805?mt=8.
About Jersey Mike’s
Jersey Mike’s, a fast-casual sub sandwich franchise with more than 750 locations open and under development nationwide, has a long history of community involvement and support. Started at the Jersey Shore in 1956, Jersey Mike’s serves authentic Jersey Shore-style subs on fresh baked bread – the same recipe it started with over 50 years ago. The company’s mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A store locator and franchise information for Jersey Mike’s can be found at www.jerseymikes.com.
SOURCE Jersey Mike’s
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