Carvel Names Seasoned Executive as Vice President of Brand Marketing

Chris Campagna Charged with Leading 80-Year-Old Carvel into New Era

ATLANTA (Oct. 26, 2013) – Carvel… America’s Freshest Ice Cream®, has named former Atlanta Bread Company VP of Marketing, Chris Campagna, as its new Vice President of Brand Marketing.

In his new role at Carvel®, Campagna will work closely with Carvel President, Scott Colwell, franchisees and key associates to continue evolving and building the Carvel brand. Campagna’s primary responsibilities will include overseeing the Carvel marketing vision, including the development and implementation of marketing, innovation and advertising campaigns.

Campagna joins Carvel just as the iconic ice cream company turns 80 years old next year. The company’s main focus throughout this momentous period ahead will include reinforcing its brand positioning and strategies as well as, continuing to penetrate core markets in the Northeast and South Florida.

"Chris is an exceptional leader and holds a broad skill set that will be helpful in propelling Carvel forward," said Scott Colwell, President of Carvel. "I’m confident his extensive experience repositioning & building well known restaurant brands will help us achieve our goals."

Campagna brings more than 18 years of marketing experience to Carvel. Most recently, he served as Vice President of Marketing at Atlanta Bread Company International where he led all marketing and branding initiatives. Before Atlanta Bread Company, Campagna worked with other restaurant industry leaders such as Don Pablo’s® Mexican Kitchen and Papa John’s® Pizza, assuming high-level positions within each of those brands.

"It’s an honor to join the Carvel team," said Campagna. "I am eager to help tell the story of such a beloved brand."

As the first retail ice cream franchise in the country, Carvel has become one of the most recognized names in the industry. Since its founding in 1934, Carvel has expanded its menu to include an extensive line of freshly made hand dipped and soft serve ice cream, take-home novelty treats and premium ice cream cakes.
For more information about Carvel, visit www.carvel.com.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates more than 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and Seattle’s Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream.

SOURCE Carvel Ice Cream

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Scooter's Coffee
The success of the Scooter's Coffee franchise is based upon a commitment to quality products, fast and accurate service, and always delivering...
UBreakiFix
uBreakiFix is a consumer electronics repair company based out of Orlando, FL that specializes in refurbishing and restoring smartphones, tablets,...
Kona Ice
We have a question for you. What determines the success of a franchise? Is it luck? Coincidence? Kona Ice was ranked #1 New Franchise in Entrepreneur...
American Family Care
The demand for health care services increases every year. People want and need access to health care on their terms - which usually means immediately!
la Madeleine
Things don't get much better than breakfast at la Madeleine--unless, of course, it's lunch or dinner.
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.