Carvel Names Seasoned Executive as Vice President of Brand Marketing

Chris Campagna Charged with Leading 80-Year-Old Carvel into New Era

ATLANTA (Oct. 26, 2013) – Carvel… America’s Freshest Ice Cream®, has named former Atlanta Bread Company VP of Marketing, Chris Campagna, as its new Vice President of Brand Marketing.

In his new role at Carvel®, Campagna will work closely with Carvel President, Scott Colwell, franchisees and key associates to continue evolving and building the Carvel brand. Campagna’s primary responsibilities will include overseeing the Carvel marketing vision, including the development and implementation of marketing, innovation and advertising campaigns.

Campagna joins Carvel just as the iconic ice cream company turns 80 years old next year. The company’s main focus throughout this momentous period ahead will include reinforcing its brand positioning and strategies as well as, continuing to penetrate core markets in the Northeast and South Florida.

"Chris is an exceptional leader and holds a broad skill set that will be helpful in propelling Carvel forward," said Scott Colwell, President of Carvel. "I’m confident his extensive experience repositioning & building well known restaurant brands will help us achieve our goals."

Campagna brings more than 18 years of marketing experience to Carvel. Most recently, he served as Vice President of Marketing at Atlanta Bread Company International where he led all marketing and branding initiatives. Before Atlanta Bread Company, Campagna worked with other restaurant industry leaders such as Don Pablo’s® Mexican Kitchen and Papa John’s® Pizza, assuming high-level positions within each of those brands.

"It’s an honor to join the Carvel team," said Campagna. "I am eager to help tell the story of such a beloved brand."

As the first retail ice cream franchise in the country, Carvel has become one of the most recognized names in the industry. Since its founding in 1934, Carvel has expanded its menu to include an extensive line of freshly made hand dipped and soft serve ice cream, take-home novelty treats and premium ice cream cakes.
For more information about Carvel, visit www.carvel.com.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates more than 450 franchised and food service locations, and is a part of FOCUS Brands Inc., the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and Seattle’s Best Coffee® on military bases and in certain international markets. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream.

SOURCE Carvel Ice Cream

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