Così Launches Test of New Menu Crafted by Noted Chef Michael Foley in Three of its Philadelphia Locations

Deerfield, IL - November 5, 2013 - Così Inc. (NASDAQ: COSI), the fast casual restaurant chain with more than 120 restaurants in 16 states, the District of Columbia, Costa Rica and the United Arab Emirates, is testing a new menu in three Philadelphia locations. Michael Foley, Così's Vice President of Brand Strategy and Innovation, served as primary architect of the new menu. Mr. Foley joined the Così team in October 2012 after a long history of culinary achievements. He is a past, early winner of the James Beard Award and was named one of America's Top Chefs by Food & Wine magazine.

"Così is known for its hearth-baked flatbread, prepared fresh every 30 minutes in each one of our restaurants," said Foley. "My challenge was to develop a new lineup of sandwiches worthy of being served on our fantastic one-of-a-kind flatbread."

New sandwiches on the menu include the Salmon Mexicali (red peppers, corn & black bean relish, cilantro, field greens and chipotle ranch dressing ), Farmhouse Beef (caramelized onions, field greens and Worcestershire mayo with Così light balsamic vinaigrette) and the Adobo (spicy chicken topped with fresh avocado, pico de gallo, cilantro, shredded lettuce and a touch of lime).

"Michael has crafted a creative selection of sandwiches and salads that are flavor-rich and showcase the level of creativity consumers expect from Così," said Stephen Edwards, Così's CEO & President. "We are excited to bring these new items to the people of Philadelphia."

The new sandwich and salad lineup will launch at three Così locations in Center City Philadelphia on Thursday, November 7th. Locations include 235 South 15th St, 325 Chestnut St., and 1128 Walnut St.

Members of the press (local Philadelphia media, food bloggers, Philadelphia lifestyle writers/bloggers, etc.) are invited, by appointment only, for a sneak preview of the new sandwich menu. Press and writers/bloggers should contact Marc Lapides, Director of Marketing, to arrange a time.

About Così, Inc.

Così® is a national fast casual restaurant chain that has developed featured foods built around a secret, generations-old recipe for crackly-crust flatbread. This artisan bread is freshly baked in front of customers throughout the day in open-flame stone-hearth ovens prominently located in each of the restaurants. Così's warm and urbane atmosphere is geared towards its contemporary, upscale, urban and suburban guests. There are currently 71 company-owned and 52 franchise restaurants operating in sixteen states, the District of Columbia, the United Arab Emirates and Costa Rica. The Così vision is to become America's favorite fast casual restaurant by providing customers authentic, innovative, savory handcrafted food while remaining an affordable luxury. For more information, visit www.getcosi.com.

"Così," and related marks are registered trademarks of Così, Inc. in the U.S.A. and certain other countries. Copyright © 2013 Così, Inc. All rights reserved.

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. This press release contains statements that constitute forward- looking statements under the federal securities laws. Forward-looking statements are statements about future events and expectations and not statements of historical fact. The words "believe," "may," "will," "should," "anticipate," "estimate," "expect," "intend," "objective," "seek," "plan," "strive," or similar words, or negatives of these words, identify forward- looking statements. We qualify any forward-looking statements entirely by these cautionary factors. Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, taking into account the information currently available to management. Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements. Factors that could contribute to these differences include, but are not limited to: the cost of our principal food products and supply and delivery shortages and interruptions; labor shortages or increased labor costs; changes in demographic trends and consumer tastes and preferences, including changes resulting from concerns over nutritional or safety aspects of beef, poultry, produce, or other foods or the effects of food-borne illnesses, such as E. coli, "mad cow disease" and avian influenza or "bird flu"; competition in our markets, both in our business and in locating suitable restaurant sites; our operation and execution in new and existing markets; expansion into new markets including foreign markets; our ability to attract and retain qualified franchisees and our franchisees' ability to open restaurants on a timely basis; our ability to locate suitable restaurant sites in new and existing markets and negotiate acceptable lease terms; the rate of our internal growth and our ability to generate increased revenue from our existing restaurants; our ability to generate positive cash flow from existing and new restaurants; fluctuations in our quarterly results due to seasonality; increased government regulation and our ability to secure required government approvals and permits; our ability to create customer awareness of our restaurants in new markets; the reliability of our customer and market studies; cost effective and timely planning, design and build out of restaurants; our ability to recruit, train and retain qualified corporate and restaurant personnel and management; market saturation due to new restaurant openings; inadequate protection of our intellectual property; our ability to obtain additional capital and financing; adverse weather conditions which impact customer traffic at our restaurants; and adverse economic conditions. Further information regarding factors that could affect our results and the statements made herein are included in our filings with the Securities and Exchange Commission.

Additional information is available on Così's website at http://www.getcosi.com in the investor relations section.

SOURCE Così

Media Contact:

Così, Inc.
Marc Lapides
mlapides@getcosi.com
847-597-8841

 

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