November 20, 2013 // Franchising.com // ATLANTA - Atlanta-based Fresh To Order (f2o), the pioneer of "Fast Fine" dining, will open a location in the landmark CNN Center on November 22, providing CNN staff and visitors, other downtown employees, Omni Hotel guests and Atlanta sports fans a new place to dine for breakfast, lunch, and dinner, and all occasions in between.
The 2,400-square-foot restaurant, located just inside the primary entrance of the CNN Center, features Fresh to Order’s innovative menu combining fine casual food quality at fast casual prices. Food is cooked to order and include fresh tossed salads, Panini sandwiches, soups, salads and the chain’s signature Long Plates -- expertly prepared entrees such as Bourbon Filet and Grilled Salmon. Nearly every entrée is available for around $10 in just 10 minutes. Guests may also take advantage of the restaurant’s full bar and bar seating for pre-game or post-work cocktails.
"The CNN Center was looking to provide healthy, fresh and unique dining options for its staff and visitors from around the country and the world," said Fresh to Order Founder and CEO Pierre Panos. "As an Atlanta concept, we jumped at the chance to share our flavorful menu to downtown employees and visitors of this marquee location."
The chain, recently named a "Hot Concept" and "Breakout Brand" by respected trade publication Nation’s Restaurant News, continues to add new restaurants in its home state while also growing methodically throughout the Southeast. It began offering multi-unit franchising in 2010 and is actively pursuing franchisees in Georgia, Alabama, Tennessee, Florida, the Carolinas, and the Mid-Atlantic states. Founder Panos expects to open 50 restaurants over the next five years through a mix of both franchise and company growth.
"As the city grows, so does the demand for new, differentiated dining options," said Panos. We have been fortunate to open in two landmark locations this year – at Hartsfield Jackson Atlanta International Airport and now CNN – and continue our commitment to providing our guests with high-quality, fresh and innovative dining options at affordable prices."
For more information on Fresh To Order, visit www.freshtoorder.com or www.f2ofranchise.com.
Founded in 2006, Fresh To Order (f2o), the pioneer of the innovative, "fast-fine" restaurant segment, combines the quality of food found in casual fine dining with the operating platform and price point of fast casual. Founded on the vision of "Incredible Food, Service and Facilities", f2o serves a menu of freshly prepared entrees, Panini sandwiches, soups and salads in under 10 minutes for around $10. Quickly becoming one of the industry’s most admired concepts, the brand was recently named one of NRN’s Top 50 Breakout Brands, QSR's Best Franchise Deals and NRN’s Hot Concepts! For up-to-the-minute information join us on Facebook, or visit www.freshtoorder.com. Media Kit, Photos and Video: https://www.dropbox.com/sh/dqzjmp6vb03627u/7-kXO3F9aP.
SOURCE Fresh To Order (f2o)