Smashburger Brings Back Salted Caramel Shake Nationwide

Smashburger Brings Back Salted Caramel Shake Nationwide

Better Burger Chain’s Salted Caramel Häagen-Dazs® Shake Back By Popular Demand

DENVER - December 09, 2013 - (BUSINESS WIRE) - Smashburger, the rapidly expanding better burger restaurant, announced today that it is bringing back the popular sweet and salty holiday treat – the Salted Caramel shake – now available in all restaurants nationwide for the Holiday season. This hand-spun Häagen-Dazs® shake combines premium Häagen-Dazs® vanilla ice cream with Salted Caramel syrup, providing customers with an indulgent sweet treat to pair with one of Smashburger’s premium burgers or tender-marinated Smashchicken sandwiches.

"Our burgers and chicken sandwiches are created with premium ingredients and toppings and we will not sacrifice that quality with our shakes. What better way to top off your meal than with a creamy and indulgent hand-spun shake made with vanilla bean ice cream and Salted Caramel syrup."

The inspiration behind this refreshing and tasty treat came from Tom Ryan, Founder and Chief Concept Officer, who introduced the Salted Caramel shake in January 2013 as a limited time offer, knowing it would be an instant hit. Smashburger offers a variety of shake flavors, including regular limited time offers, and recently took to social media to ask fans what shake they wanted to see back on the menu this holiday season. The Salted Caramel shake was the clear winner amongst Smashburger fans.

"One of the things our guests love most about Smashburger is our thick and creamy hand-spun premium shakes, and our Salted Caramel shake has proven to be a fan favorite. Customers truly appreciate being served a shake with quality ice cream like Häagen-Dazs® and having the ability to order multiple flavors to pair with their meal," said Tom Ryan, Founder and Chief Concept Officer for Smashburger. "Our burgers and chicken sandwiches are created with premium ingredients and toppings and we will not sacrifice that quality with our shakes. What better way to top off your meal than with a creamy and indulgent hand-spun shake made with vanilla bean ice cream and Salted Caramel syrup."

Also back on the menu this holiday season are Smashburger holiday gift cards, complete with a bonus gift for the gift giver as well. Smashburger will be offering $5 in Smash Cash, valid January 1, 2014 through January 31, 2014, for every $25 gift card purchased. For more information, to find a location nearest you or to enroll in the Smashclub email program, please visit www.smashburger.com, or find us on Facebook and Twitter.

About Smashburger

Smashburger is America’s fastest growing, fast casual "better burger" restaurant with more than 243 corporate and franchise restaurants operating in 30 states and in four international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium "smashed to order" burgers, chicken sandwiches, salads, signature side items and hand-spun Häagen-Dazs shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers, side items and local craft beers, Smashburger has received numerous awards, including topping Fast Casual’s 2012 Top Mover & Shakers list, being named America’s Most Promising Company by Forbes magazine in 2011, and being featured on the INC. 500 List of America’s Fastest Growing Companies. Smashburger is also regularly receiving "best burger" awards in cities around the world. To learn more, visit www.smashburger.com.

About Consumer Capital Partners

Consumer Capital Partners is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands. Consumer Capital Partners also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit www.consumercp.com.

Media Contact:

Smashburger

Christine Ferris
303-633-1553
cferris@smashburger.com

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