National Business Advisor Simplifies the 2014 Business Planning Process

AdviCoach® Shares How Entrepreneurs Can Consolidate Dreams, Ideas, Values, and Goals Into an Easy-to-Follow Document That Will Help Take Their Business to the Next Level

SOUTHBURY, CT - (Marketwired - Dec 9, 2013) - With the New Year around the corner and constant uncertainty plaguing small businesses, AdviCoach shares how business owners can effectively evaluate dangers, opportunities, and strengths to fast track their business in 2014.

"For business owners, the end of the year brings a time of reflection and planning on goals and strategies for the New Year," said Paul Segreto, CEO of AdviCoach, the premier source for business coaching and advisory services customized for small- to mid-size businesses (SMBs). "To simplify the process, the top question every business owner needs to ask themselves is: if you were to look ahead at your business a year from today, what has to have happened within that year for you to feel happy with the progress of your business?"

To reach the next level, improved version of their business, or what AdviCoach refers to as Your Business 2.0®, Segreto recommends that business owners begin by listing out their dangers, opportunities, and strengths. He goes on to explain what information should be included in each category:

Dangers: The first step is to list the aspects of your business that worry you. Start by asking yourself: what are the "2 a.m." issues that keep me awake at night and are based on the fear of losing something? Common obstacles and issues business owners face include: not having enough profit, inadequate cash flow, flat or inconsistent sales, inability to find quality staff, not having enough time, growing too fast, poor work/life balance, and failure to build long-term equity in the business.

Opportunities: Next, consider what excites you about your business by reflecting on the outcomes that become possible if existing dangers are eliminated. Some examples include: predictable income, improving your own leadership and delegation, a value-driven sales process to increase profitability, developing and recruiting new talent, more time for yourself to enjoy leisure activities, and being more strategic in your short- and long-term growth plans. Your opportunities should be associated with the excitement of gaining something.

Strengths: Take a look in the mirror -- what are your current talents, capabilities, and skills that you would like to reinforce and maximize in your business? Some ideas are: I have a strong community, peers, and circle of influence; my work ethic will not let me fail; I have strong management and motivational skills; my clients see the value in my products or service; and I am open to learning new ways to change the way I work in and on my business.

Segreto continued, "Once you have explored these three areas, narrow down your list by picking the top three dangers you want to eliminate. Follow this with the top three opportunities you want focus on and capture as well as the top three strengths you want to reinforce and maximize. Doing this will allow you to easily see what areas of your business you need to focus on in order to take it to the next level."

To help business owners identify and close the gap between their vision and the current reality of their business, AdviCoach is hosting a six-part live, interactive webinar series. The second installment, titled "The Inspired Leader: Taking Your Business to 2.0," will take place Wednesday, December 18 at 1 p.m. ET. The session will help business owners reignite their excitement, passion and confidence about their business. Attendees will learn how to consolidate their dreams, ideas, values and goals into a simple document that will fast track their business to the next level. Registration is free at

For more information about AdviCoach services, visit

About AdviCoach

With more than 25-years of experience in business coaching, AdviCoach is the premier source for business coaching and advisory services customized for small to mid-size businesses (SMBs). The AdviCoach business model is designed to empower SMB owners to increase the productivity and value of their businesses through unique coaching methodologies and the deployment of "Rapid Impact Strategies," ultimately reaching long-term Income, Lifestyle, Wealth, and Equity goals. Part of Franchise Source Brands International™, AdviCoach and its sister company The Entrepreneur's Source dominate $1.5 billion industry with a commanding 33 percent of the business coaching and consulting franchise market in North America. For further information, visit


Jayne Levy
Fishman Public Relations
(847) 945-1300 ext. 225


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