DENVER, CO - (Marketwired - Dec 10, 2013) - How can a printing franchise give its small business customers an advantage in the marketplace? That's a question that PostNet has consistently asked itself, and the search for new and better answers has made the printing franchise an innovator for 20 years. So what new possibilities are on the horizon for 2014?
PostNet expects these four trends to drive the market:
3D printing: If you're not familiar with 3D printing, the technology might sound like something out of Star Trek. 3D printers use resins instead of ink, and add layer after precision-guided layer to fabricate objects. Here's why that's a big deal: Traditionally, creating a manufacturing prototype involves a costly process of creating molds, sending those molds overseas (likely to China), then waiting several months before receiving a prototype. If the design needs to be tweaked, the process starts over. With 3D printing, the process takes a day or less. 3D fabrication eliminates time delays and expense that keeps inventors from bringing their ideas to the market -- whether it's a toy, an adjustable wrench or a prosthetic limb. This technology will create entrepreneurs.
Evolution of 2D printing: Digital printing continues to become faster and less expensive, and that combination is making it easier for small companies to order professional printed materials, and it is also making it possible for larger companies to take advantage of print-on-demand to avoid large stockpiles of marketing materials.
More entrepreneurism: According to the Small Business Administration, since 1990 big businesses have eliminated 4 million jobs, while small businesses have created 8 million jobs. As the economy improves, expect the trend to continue, with small businesses leading the recovery. These small businesses will need sophisticated marketing solutions to help them grow. If all you offer is printing, you're not offering a complete solution, which is what busy entrepreneurs need.
More online tools: Printing is just a fraction of what small businesses need. They also need search engine optimized websites, social media marketing solutions, mobile marketing and help coordinating all these marketing channels to create a consistent, professional message to customers.
To learn more, and see how PostNet is leading the industry, visit www.postnetfranchise.com.
Franchise Performance Group