Orange Leaf Frozen Yogurt Indulges in New Salted Caramel Froyo

Salted Caramel Kicks off Orange Leaf's "Year of the Flavor"

OKLAHOMA CITY - December 30, 2013 - (BUSINESS WIRE) - Creating a rich-tasting winter dessert flavor inspired by decadent fine dining desserts, Orange Leaf Frozen Yogurt is thrilled to introduce its smooth, buttery Salted Caramel froyo. Customers can enjoy this perfect blend of sweet and salty at Orange Leaf's more than 300 froyo locations across the country.

First created by French chefs, salted caramels are a traditional treat hailing from Brittany, France. More recently, pastry chefs at fine dining restaurants throughout the U.S. have been experimenting with the confection's flavors to create unique desserts that blend the sweet and salty tastes. This flavor contradiction is a longstanding American favorite that can be traced back as early as the 1800's with the introduction of Cracker Jack1.

"This year, we are excited to introduce the 'Year of the Flavor' at Orange Leaf with a wide variety of new and inspired flavors and products," said Reese Travis, Orange Leaf CEO. "When developing new flavors, our product innovation team reviews everything from fine dining and dessert trends to franchisee and customer requests that we believe will appeal to our customers' taste preferences. We think fans will love Salted Caramel, our first flavor introduction of the year, and encourage them to create their own inspired creations with it."

Customers will be able to invent their own culinary creations with the new Salted Caramel flavor, like all other Orange Leaf froyo flavors, and personalize it for their individual palates by mixing, swirling, dividing or building any combination of fruit, nuts, candy and other healthy or decadent treats from the do-it-yourself toppings bar. This also allows customers to control their portion size and nutritional value to fit their dietary needs and taste preferences. To inspire customers' Salted Caramel creations, Orange Leaf suggests the following "recipe" idea:

Salted Caramel Turtle Crunch: Salted Caramel froyo topped with pretzels, pecans, chocolate sauce and caramel sauce.

Like Salted Caramel, many of Orange Leaf's flavors are inspired by unique or classic desserts such as Birthday Cake, Brownie Batter, Pumpkin Pie and Strawberry Cheesecake. Customers become the chef when creating their own froyo treats first choosing from an average of 16 flavors on rotation in each store that are selected according to customer demand from more than 70 flavors including no-sugar-added, gluten-free, dairy-free and vegan alternatives. These flavors are blended in proprietary machines that create a richer and creamier product than other froyo brands.

Flavors are subject to change and vary by location, so customers are encouraged to check their store's web page, or download Orange Leaf's iPhone or Android app, to check which flavors are available before they visit their local store.

Customers can also purchase pre-packed pint containers or cookie sandwiches filled with Orange Leaf's Salted Caramel froyo from participating stores to enjoy at parties, to give as gifts or to enjoy at home.

About Orange Leaf Frozen Yogurt

Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert franchise with more than 300 locations in the U.S. and Australia. Ranked as one of the fastest growing limited service chains by Technomic and one of the top three new franchises for 2013 by Entrepreneur, Orange Leaf's pro-franchisee culture encourages owners to become a part of their communities and provides them with the necessary ingredients for success. Orange Leaf offers a multitude of delicious traditional and original flavors, including no-sugar-added, gluten-free, dairy-free and vegan alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, self-served in a stimulating atmosphere. For more information, visit our website, like Orange Leaf Yogurt on Facebook, or follow us on Twitter, Instagram or Pinterest.

1 "How Caramel Developed a Taste for Salt," New York Times.


GroundFloor Media

Tricia Bennett


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