Innovative Obesity-Fighting Healthcare Franchise Plans Major Expansion

Max Muscle Sports Nutrition (MMSN) sells nutritional products and counseling services designed to reduce the morbidity, mortality, and treatment costs associated with obesity-related illnesses.

Orange, CA (PRWEB) January 07, 2014 - The company just released a 5-year plan to expand its nationwide franchised business from 150 units to 1,500 units. This expansion could reduce health care costs and improve the nation’s health.

Today's Health Care Delivery and Financing Dilemma 

Our nation will invest about $3 trillion in health care treatments in 2013, or approximately $9,400 for each of our 318 million Americans. Health care expenditures represent about 1/6th of our nation’s gross domestic product (GDP).

The "Affordable Care Act" (a.k.a. Obamacare), regardless of its outcome, has changed our nation’s health care delivery and finance system forever. Doctors are leaving, medical treatment costs continue to rise, and now the cost and availability of health care insurance is in question.

All of these changes put a greater emphasis on reducing preventable, obesity-related illnesses.

Treatment Vs. Prevention

Forbes says, "Chronic diseases are the most common and costly of all health problems, but they are also the most preventable." Source: (, Oct. 3, 2013)

PricewaterhouseCoopers found," As much as $493 billion of health-care spending may be attributable to so-called manageable behaviors, including about $200 billion to deal with obesity and weight control…"

The vast majority of these expenditures are for the treatment versus prevention of illnesses. Why? Because the profitability of treating illnesses far exceeds the economic rewards to health care providers for preventing illnesses.

Greater Personal Responsibility For Our Own Health

The four major influences on our health are (in this order): genetics, personal behaviors, the environment, and medical care. (

Since our genetics are basically "fixed"; the environment is "out of our individual control"; and medical care is in turmoil, our best opportunity to preserve our good health is to control our personal behaviors.

Two key health behaviors that we control are: nutrition (what, when and how we eat) and exercise. While most of us understand this fact, very few of us actually eat healthy and exercise regularly. Hence, our nation’s obesity rate continues to attack our nation’s health by facilitating the development of diabetes, high blood pressure, and heart disease.

Therefore, greater emphasis is being assigned to personal responsibility to engage in health behaviors.

On November 12, 2013, a coalition of the American Heart Association, The Obesity Society, and the American College of Cardiology issued new guidelines encouraging doctors to be more assertive about reducing obesity among their patients, especially those with a body mass index (BMI) of 30 or more.
( )

Another Trend - Franchising Health Care Providers

There is a growing number of franchised health care outlets in the U.S., and nearly all of them are designed to treat vs. prevent medical problems, again because "that’s where the money is". Examples of treatment-oriented health care franchises include: urgent care, chiropractic, podiatric, dental, and others.

These franchise systems help health care practitioners apply the proven value of franchising as a business format to the treatment of illnesses. Their growth is dependent on continuation of the tremendous emphasis on treatment of common medical issues.

Max Muscle Sports Nutrition Expanding To Help Fight Obesity

One health care franchise is totally focused on improving the health status of its clients by preventing/managing obesity, which in turns helps reduce the incidence and negative impacts of long-term obesity-related illnesses.

That franchise is Max Muscle Sports Nutrition (MMSN), a 23 year old franchised retailer of nutritional products and counseling. Through its 150 privately owned/operated franchised units, MMSN provides a wide variety of nutritional products and nutritional counseling that are designed to help its customers lose fat, build muscle, and achieve a higher level of "physical fitness". Counseling is the differentiator.

MMSN’s President, Mr. Patrick Sanders, launched an expansion program to build the company 10-fold over the next 5 years. Sanders states, "Our expansion is targeted to high net worth individuals and corporations who can qualify to own multiple stores and dominate a given market, starting in Seattle. ( We are focusing on large potential franchise holders, much like the fast-food industry has done for years.

Each store is fully equipped with a computerized counseling program and a full line of nutritional products. The basis for our success is preventing and managing obesity-related illnesses to improve our clients’ health before they require expensive medical treatments."


Sanders continues, "All of our customers pay for their own products and counseling, which we love. We have no dependency on any private or public third party insurance plans ranging from Obamacare, Medicare/Medicaid, and any private insurance carrier. We have found that the combination of self-pay and personal counseling and scientifically developed natural nutritional supplements works very well."

About Max Muscle Sports Nutrition

Max Muscle Sports Nutrition is a 20-year old national franchised retailer of over 200 scientifically-formulated nutritional products and services under its own brand. It was founded in 1990 by Joe Welles, former NFL player, and is based in Orange, CA. For more information, contact: Dr. Michael (Mick) Riddiough, President of The Riddiough Group, in Virginia. E-mail: mick(at)theriddioughgroup(dot)com Phone: 571-333-9294

Go to: to learn more.


Michael Riddiough
The Riddiough Group
+1 (571) 333-9492


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