It's Time to #RipItSipItWinIt at Chuck E. Cheese's

Guests have the chance to win a cruise vacation, game consoles, board games and more this winter in this in-store, peel-off game.

DALLAS - (BUSINESS WIRE) - Jan. 9, 2014 - Family entertainment leader and number one kid-friendly restaurant Chuck E. Cheese's introduces the 2014 "Let the Good Times Rip!" in-store game where every guest can win a prize. Now through March 31, or while supplies last, visit a participating store and find a peel-off game piece on every 18-ounce adult-size cup. To play, just peel off the game piece to reveal a prize.

Prizes can include a $5,000 Disney® Cruise Line Vacation, XBox One™ Console, Razor Crazy Cart™, PlayStation® 4 Console, Chuck E. Cheese's gift cards, board games, tickets and more. Grand prize winners can go to www.chuckecheese.com/peelnwin to redeem their grand prize. Tickets are redeemable at the merchandise counter.

"At Chuck E. Cheese's, we are committed to giving parents every opportunity to celebrate just being together as a family," said Mike Magusiak, president and chief executive officer at CEC Entertainment, Inc. "We have put together our best prize pool ever in hopes families will come to our stores to make memories and enjoy a chance to win spectacular prizes."

All value deal meal packages are served with 18-ounce adult-size cups, which include a game piece. Guests can purchase additional cups for more chances to win. By signing up for the Chuck E-Club® or visiting the website, guests can find value deals including pizza, soft drinks and tokens before their next visit to play the game.

For more details on #RipItSipItWinIt, visit www.chuckecheese.com/peelnwin and connect with Chuck E. Cheese's on the company's Facebook, Twitter, Pinterest and foursquare channels. Guests are encouraged to share photos of playing the game and winning on social media using the hashtag #RipItSipItWinIt. Photos submitted directly to Chuck E. Cheese's may be displayed on the company's social properties or website.

There is no purchase necessary to enter or win; void where prohibited. The game ends on March 31, 2014, or while game pieces last at participating locations. It is open to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older. Many will win ticket prizes, few will win other prizes. Winners must redeem their prize by May 31, 2014. Game pieces are subject to verification. For the full terms and official rules, please visit www.chuckecheese.com/peelnwin.

About CEC Entertainment, Inc. (NYSE: CEC)

For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The company and its franchisees operate a system of 571 Chuck E. Cheese's stores located in 48 states and eight foreign countries or territories. Currently, 518 locations in the United States and Canada are owned and operated by the company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese's features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, wings, appetizers, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese's aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese's has donated more than $9.9 million to schools through its fundraising programs. For more information, see the company's website at www.chuckecheese.com or connect with them on Facebook, Twitter, Pinterest, YouTube and foursquare.

SOURCE CEC Entertainment, Inc.

Contacts:

CEC Entertainment, Inc.
Michelle Chism
972-258-5529
Director, Corporate Communications,
MChism@cecentertainment.com

M/C/C for Chuck E. Cheese's
Jennifer Reeves
972-480-8383 ext. 224
PR Engagement Manager
Jennifer_Reeves@mccom.com

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