January 22, 2014 // Franchising.com // Laguna Hills, Calif. - Basel Almashat knows the future is green. Almashat, who owns SuperGreen Solutions at 23020 Lake Forest Drive, #160, in Laguna Hills, Calif., began his career in the information technology sector and decided to make a change earlier this year and invest his time and passion into bringing green energy solutions to his community of Orange County. He opened SuperGreen Solutions in April 2013 and has worked tirelessly ever since to bring energy efficiency to residents and the county as a whole.
Almashat previously worked as an electrical engineer for information technology corporations including HP® and Sun Microsystems. After years in the industry, he found himself disillusioned with corporations and wanting more freedom with his schedule so he could spend time with his family, especially his sons. At the same time he was learning more about alternative, green energy sources. The technology captured his passion and imagination, and he decided it was the path he wanted to follow for his new career.
"I believe that alternative energy is our future," he said. "With climate change hovering over us it is an absolute necessity for everyone – individuals, businesses and counties and states as well."
SuperGreen Solutions is a single destination from which to shop green products for all aspects of residential or commercial use. The company offers a comprehensive approach, which includes rebate advice, tax credit guidance, sales, installation and after-sales service. It also provides in-home consultations to help customers make informed decisions about their purchases. Products range from LED lighting and solar power solutions to ventilation and insulation products for homes and businesses. Additionally, the company focuses on the booming industry surrounding energy management, energy storage and electric vehicle charge stations. Customers include home and business owners looking to lower their energy and maintenance costs through the use of a single product or by completely greening their home or business from head to toe. Commercial clients typically include auto dealerships, hair salons, gas stations, restaurants and bars, grocery stores, office buildings and more, as well as builders and contractors.
Almashat's SuperGreen Solutions business serves all of Orange County, and he's found that his customer base is surprisingly split over the idea of green energy. "The county is known for having a strong conservative presence," he explained, "so there are two camps here: one that is already advocating for green energy and the other, which thinks 'green' is just a way to make money."
Faced with this ideological divide, Almashat, whose customers are primarily commercial, has focused on working with the city of Irvine and Orange County to retrofit municipal properties with LED lighting. He is working on retrofitting parks, parking lots and commercial buildings with eco-friendly lighting solutions. Currently he is working closely with the Orange County Parks to retrofit old pumpkin lamps and acorn lamps in the park with energy and cost efficient LED lights.
"It's very exciting," he said. "Orange County is actually dismantling its nuclear power plant, which was a huge energy supplier to the county, so there is a lot of conversation around what sources will be replacing the energy it used to provide, as well as how much of the cost of dismantling it residents will have to pay. We can provide green alternative energy solutions to the county that are also hugely cost effective, which is the whole point of green energy in the first place. This is a great way for people to see how much green energy is the future."
Almashat is focusing on lighting projects first, and then on water, air and solar solutions. He hopes that his work will not just build his business, but a better future for Orange County overall.
"I'm not in this because it is a new trend," he said. "I truly believe this is the future, and I'm bringing it to Orange County today."
SuperGreen currently has 13 locations in nine states, including California, Texas, Iowa, Florida, New Jersey, New York, Rhode Island, Georgia and Colorado. The company has four additional locations under development, and is targeting California, Washington, Ohio, Indiana and Pennsylvania, among other strategic markets for growth. By the end of 2014, the company expects to have 70 stores open and plans call for a total of 300 locations within 3 to 5 years. For more information, visit www.supergreensolutions.com.
To tweet this release: Basel Almashat of @SuperGreenSol is bringing #green energy to Orange County!