GRILLiT Sales Increase on Introduction of Organic, Grass Fed Beef
MIAMI, February 3, 2014 // PRNewswire // - GRILLiT, Inc. ("GRILLiT" or the "Company") (OTC: GRLT) today announced that it has introduced Gaucho Ranch steaks as new menu items.
Recently, GRILLiT announced that has commenced its supply agreement with Natura Foods, LLC, the exclusive distributor of "Gaucho Ranch" branded South American natural and organic grass-fed beef (announced December 19, 2013). In addition, the Company acquired a 10% equity stake in Natura Foods. The agreement and equity participation are part of the company's overall strategy to form strategic alliances with complimentary companies in the natural foods sector that accelerate the Company's objective of creating a state of the art, premium, fast casual dining chain.
The Company rolled out its new menu featuring the Gaucho Ranch USDA certified Organic Grass Fed Flap Steak and the New York Strip Steak at its Airpark restaurant location in Miami near the end of January. Management stated that the new menu items were very well received, with initial sales results showing an increase in steak orders by over 25%.
GRILLiT CEO, Ghazi Hajj, stated, "People want quality, and we believe that the Gaucho Ranch products are a great fit for our restaurant concept, which is to provide the best possible ingredients available. We must admit that we were surprised by the incredible reception we've received for these new menu choices in such a short time period. The steaks are prepared with our own GRILLiT Steak Seasoning. We are currently in the process of implementing the Gaucho Ranch items into our franchised store locations".
In the coming weeks, the Company will be making a series of announcements about its strategic objectives, which are primarily centered on creating brand value and the marketability of its franchise sales, driven by the quality of menu choices and operating income for its existing and future franchise owners.
GRILLiT (GRLT) is a growing Latin-Caribbean fusion restaurant concept that marries fast casual to nutritious and healthy food. The company opened its first location in Miami in 2011 and specializes in chef-inspired custom crafted rice bowls, pasta and wraps as well as salads. GRILLiT utilizes domestic growers and delivers healthy cuisine using only fresh proteins, such as never-frozen chicken and Angus beef. Restaurants offer an inviting and comfortable atmosphere with an open kitchen and contemporary, industrial design. For more information, visit http://www.grillitinc.com.
Forward Looking Statements
Statements in this press release that are not purely historical facts, including statements regarding GRILLiT's beliefs, expectations, intentions or strategies for the future, may be "forward-looking statements" under the Private Securities Litigation Reform Act of 1996. Such statements consist of any statement other than a recitation of historical fact and can be identified by the use of forward-looking terminology such as "plan", "may", "expect", "anticipate", "intend", "estimate" or "continue" or the negative thereof or other variations thereof or comparable terminology. The reader is cautioned that all forward-looking statements are speculative, and there are certain risks and uncertainties that could cause actual events or results to differ from those referred to in such forward-looking statements. This disclosure highlights some of the important risks regarding our business. Specifically, the reader should not place undue reliance on statements regarding our ability to open 58 new franchised restaurants in the next five years. Additionally, there are number of other risk factors relating to our business more fully explained identified by us in our filings with the OTC Markets, which are available through http://www.otcmarkets.com.
SOURCE GRILLiT, Inc.