Patrice and Associates Elevates its Position as a Strategic Partner for Restaurant Brands
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Patrice and Associates Elevates its Position as a Strategic Partner for Restaurant Brands

North America’s Leading Hospitality Firm Realigns its Services to Meet the Changing Demands of the Industry

February 04, 2014 // // DUNKIRK, Md. – Patrice & Associates (P&A) announced today a new initiative to better align its management staffing services with the restaurant industry. The new program aims to reflect the growing expectations of restaurant ownership and consumers.

"Each restaurant brand is different, unique and has its own culture," said Patrice Rice, founder, president and CEO of P&A. "We want to do more than just fill a job for these companies. We want to screen the right people who will understand the brand and adapt to its culture."

P&A requires all managerial candidates meet three key requirements in order to keep up with the changing demands of the restaurant industry. Managerial talent must exhibit operational excellence, a track record of increasing restaurant revenue and an understanding of the importance of the guest experience as it relates to increased expectations.

"Millenials are changing the way people view dining out," said Joanne Blank, executive director of business development for P&A. "Consumers are looking for a complete dining experience with customizable menu options and a unique atmosphere. In order to keep up with this demand, we need to vet the managerial talent overseeing these operations to ensure they are a good fit for the restaurant and the brand."

Blank recently joined the P&A team to help develop a program that efficiently places qualified managerial talent in accordance with a restaurant brands’ culture. Blank has more than 25 years of experience in the hospitality industry, acting as a consultant for companies including Trump, Landry's Restaurants, Ignite Restaurant Group, Front Burner/Twin Peaks, Planet Hollywood International, and TGI Friday's. Her professional background and work ethic make Blank a prime addition to P&A.

P&A has evolved from a hospitality-staffing agency to a strategic partner for restaurant brands. Restaurant companies today are looking for more than a resume. They are seeking talent that can embody the culture and have a positive impact on the brands’ growth.

The $625 billion hospitality industry employing 12 million people in the United States has proven resistant to the recent forces of the recession. Rice began franchising her hospitality industry recruiting business four years ago in the midst of the Great Recession. It has continued to grow rapidly with more than 40 regional franchise offices spread across the entire nation. P&A currently has more than 600 managerial positions to fill.

About Patrice & Associates

As the preeminent hospitality recruiting service in the U.S. since 1989, Patrice & Associates helps thousands of managerial candidates every year find rewarding jobs in the restaurant and hospitality industry. The company has exclusive recruiting partnerships with some the nation’s largest restaurant chains and hotels to ensure those hospitality venues recruit the top managers in their industry. Currently, there are more than 40 franchise units across dozens of states. Patrice & Associates is growing its franchise base dramatically in the next few years, expecting to add more than 100 franchisees to help fill 1,100 open territories nationwide. For more information about Patrice & Associates, visit To learn about available franchise opportunities, call (301) 327-5059 or email Patrice Rice at

SOURCE Patrice & Associates


Sarah Prentice
(847) 897-7470 Ext. 487




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