Tired of Eating At Your Desk? You Need a Lunch Intervention – and Wendy’s® and Someecards® Can Help

Send Snowed-in, Over-worked Colleagues a Reminder to Liven up their Lunch 2014 Ciabatta Sommecard

February 06, 2014 // Franchising.com // DUBLIN, Ohio – Whether it's lousy winter weather or a devilish deadline, too many workers stay deskbound at lunchtime – or skip lunch altogether. As workers trudge back to the office amidst winter weather conditions, Wendy's® urges them not to take shelter with the all-too-familiar lunch habits.

Recent surveys reveal as many as 2/3 of workers eat at their desks – or not at all – for lunch. And a 2013 study* found that employees who work through lunch feel more stress and are less productive than those who take a break.

Enough, already. Change your ways, North America. Here's how – with a boost from Wendy's new savory sandwich - the Ciabatta Bacon Cheeseburger.

Send a humorous "lunch intervention"-themed e-card to any colleagues who are serial at-desk eaters. Wendy's – in partnership with Someecards® – is releasing 20 e-cards asking consumers to reconsider their boring lunch choices and go for something livelier, like Wendy's new Ciabatta Bacon Cheeseburger. An early "lunch intervention" e-card favorite: I can see by the crumbs on your keyboard that you don't get out much.

For a limited time, those who heed the advice can enjoy from participating Wendy's its new Ciabatta Bacon Cheeseburger, which features Mediterranean-inspired ingredients like tangy, creamy rosemary garlic aioli and sweet, mildly tart, roasted chopped tomatoes on a hot quarter-pound patty of fresh, never-frozen North American beef**. A spring mix made from nine different greens, naturally aged Asiago cheese and Applewood Smoked bacon round out this perfect combination of contrasting flavors and textures, nestled between toasted authentic ciabatta bread.

So, get to work on your harried friends and visit www.Wendys.com/Ecards through early March. Five of the e-cards will be available in Spanish.

* Lunch Breaks Unpacked: The Role of Autonomy as a Moderator of Recovery During Lunch, American Management Journal, March 2013

**Approximate weight before cooking. Fresh beef available in contiguous United States and Canada; North American beef available in North America.

About The Wendy's Company

The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 28 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.

About Someecards

Someecards Media consists of the innovative e-card site Someecards.com and humor site HappyPlace.com. The sites are updated daily with new content based on trending topics, cultural events, and holidays. The media network receives over 18 Million visits per month, has 2.2 Million Twitter followers, and generates over 100 Million Facebook impressions a month, making it one of the most visited and social destinations for comedy on the Web. Learn more at Someecards.com.

SOURCE The Wendy's Company

Contacts:

Frank Vamos
614-764-8477
frank.vamos@wendys.com

Janna Chapman
404-879-9159
janna.chapman@ketchum.com

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.
Scooter's Coffee
The success of the Scooter's Coffee franchise is based upon a commitment to quality products, fast and accurate service, and always delivering...
Golden Corral Buffet and Grill
Golden Corral is the nation's leading family style restaurant franchise featuring steaks, buffet and bakery items.
WineStyles Tasting Station
Turn your passion for wine, craft beer and gourmet food into a rewarding business opportunity. WineStyles Tasting Station is the largest wine...
Arby's
Fast Crafted® Restaurant Brand Specializing in Freshly-Sliced, Deli-Inspired Meats & Sandwiches 

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)