Olympic Athletes Benefit from Massage Therapy
(PRWEB) February 21, 2014 - As seen with Olympic Games athletes, Spavia day spa is seeing major growth in athlete demand for massage therapy. Massage therapy has many benefits for athletic training and helps both male and female athletes improve performance, prevent injury and speed recovery.
"Over the last several years, we’ve seen a substantial increase in athletes coming to Spavia as part of their recovery process during training," said Spavia CEO Marty Langenderfer. "Many make it a regular part of their pre-event preparation or post-event recovery."
Using massage therapy for athletic training is not something new. In the first Olympic Games in 776 BC, athletes received massages before events, says Institute for Integrative Healthcare. In 2012, the London Games included massage therapy under the medical category. According to a recent article on Foxnews.com, Olympians use massage to help keep their bodies in prime condition – by increasing joint mobility, circulation and strength.
Sports massage is a growing field that can help men and women athletes achieve their goals, prevent or reduce the risk of injury and help recover from injury when necessary. Sports massage can be offered at different times depending on the goal. Pre-event massage helps warm the muscles, post-event massage helps with recovery from muscle soreness. Maintenance massage targets strength and flexibility, and rehab massage can help manage pain and speed healing.
Spavia day spa franchise offers sports massage in a relaxing, affordable setting. "You don’t have to be an Olympian to benefit," said Langenderfer. "No matter what your fitness level, massage should be a part of maintaining overall wellness." In addition to sports massage, Spavia offers deep tissue massage, skin care and body treatments as well as specialized services just for men and women needs.
For more information about sports massage or owning a Spavia day spa franchise, please visit Spaviadayspa.com
Spavia currently has four locations in Colorado, in the Denver area located near Park Meadows and in Greenwood Village, and the two newest spaces in The Orchard Town Center and Boulder. As a neighborhood spa concept, Spavia provides consumers high quality, custom and affordable spa services in a relaxing atmosphere. Spavia provides customers with spa treatments like massages, facials, waxing and body treatments. Through the offering of memberships, the concept is based upon continuity of services to promote personal wellness. Spavia is changing the perception of spas. The spa experience is no longer a costly luxury-Spavia is for anyone who wants to frequently relax, escape and thrive. Spavia's future franchise plans include growth in neighborhood locations nationwide. Franchise opportunities are currently available.