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Chuck E. Cheese's International Expansion Scores with Mexico, Saudi Arabia New Store Openings

By: Chuck E. Cheese's |  12 Shares     159 Reads

DALLAS - March 13, 2014 - (BUSINESS WIRE) - Chuck E. Cheese's plan to open more than 80 international franchise locations in the next six years is right on track with the newest locations in Mexico City, Mexico, and Riyadh, Saudi Arabia, welcoming families through their doors last November and December. The new additions to the entertainment leader's international family bring the total operating store count outside the U.S. and Canada to 21, with an anticipated 10 to open in 2014, including one new country, Trinidad.

"Working with Chuck E. Cheese's to bring their restaurant and gaming centers to Saudi Arabia has been beneficial for both the employment and entertainment environments here, and we look forward to continued growth together as partners."

"In the last few years, we've become very passionate about and focused on the expansion of our international franchise program," said Roger Cardinale, president of CEC Entertainment, Inc.'s International Division. "The Chuck E. Cheese character and brand are recognized throughout popular culture worldwide as being synonymous with family fun, food, games and celebrations; and we're excited to be working closely with dedicated partners that can help us meet the demand for Chuck E. Cheese's entertainment in places that are eager to welcome us."

The new Mexico City Chuck E. Cheese's, first in the city and second in the country, features innovations on the American concept such as a coffee bar and an upstairs area with private party rooms available as part of a new premium party package. On the menu, local guests will find a Mexican-style pizza topped with chorizo sausage and jalapeños. Guests in Riyadh, the fifth restaurant under the Chuck E. Cheese's umbrella in Saudi Arabia, will also find a local favorite seafood-style pizza on the menu and high-quality coffee and pastries at an in-store coffee bar.

"When looking for development opportunities that made sense for the Mexico City community, Chuck E. Cheese's was a natural fit," said Carlos Gil, brand director, Grupo ITISA. "Spending time together as a whole family is central to our culture, and making a visit to Chuck E. Cheese's turns those fun moments shared together into an unforgettable memory."

In addition to fun, food and games for family members of all ages, each new store also brings with it at least 50 jobs for staff management and cast members as well as added employment during the construction and development of each restaurant. Along with the freedom of incorporating unique elements that reflect local tastes, cultures and traditions, Chuck E. Cheese's international franchise partners are also encouraged to create connections with area manufacturers and vendors, allowing owners to keep business inside the community.

"Our newest store in Riyadh is the second in our network, and we're confident that it will be as successful and meaningful to the community as our established store has been," said Talal Azhari, brand director, Unique Hospitality Group. "Working with Chuck E. Cheese's to bring their restaurant and gaming centers to Saudi Arabia has been beneficial for both the employment and entertainment environments here, and we look forward to continued growth together as partners."

CEC Entertainment, Inc. has been cultivating business relationships with international partners in Latin America, South America and the Middle East since 1986. With a strategic international expansion strategy and renewed leadership focus, the company plans to continue growing in these communities as well as looking for franchise partnerships in emerging markets in Asia and Eastern Europe throughout the coming year.

About CEC Entertainment, Inc.

For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The company and its franchisees operate a system of 571 Chuck E. Cheese's stores located in 48 states and 10 foreign countries or territories. Currently, 518 locations in the United States and Canada are owned and operated by the company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese's features musical and comic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, wings, appetizers, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese's aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese's has donated more than $9.9 million to schools through its fundraising programs. For more information, see the company's website at www.chuckecheese.com or connect with them on Facebook, Twitter, Pinterest, YouTube and foursquare.

Media Contacts:

Michelle Chism
CEC Entertainment, Inc.
972-258-5529
Director, Corporate Communications
MChism@cecentertainment.com

Jennifer Reeves
M/C/C for Chuck E. Cheese's
972-480-8383 ext. 224
PR Engagement Manager
Jennifer_Reeves@mccom.com

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