Free Cheese Fondue Returns to The Melting Pot This April

Sign Up for Club Fondue by March 30 for Access to Exclusive National Cheese Fondue Day Offer

TAMPA, Fla. - March 18, 2014 - (BUSINESS WIRE) - In celebration of National Cheese Fondue Day (April 11), The Melting Pot Restaurants, Inc., the world's premier fondue restaurant franchise, is bringing back its highly-coveted free cheese fondue offer for Club Fondue members this April as part of its fifth annual National Cheese Fondue Day celebration.

To gain access to this National Cheese Fondue Day offer, fondue fanatics must join Club Fondue, The Melting Pot's email marketing program, at http://www.nationalcheesefondueday.com by March 30. New and existing U.S. Club Fondue members will receive an email between March 31 and April 2 with instructions for how to redeem the free cheese fondue offer April 7 – 10. Reservations and offer availability are limited.

"Our free cheese fondue offer provides the perfect way for current and future cheese fondue fanatics to celebrate a real, nationally-recognized food holiday that is revered for its complete and utter cheesiness," said Sandy D'Elosua, national director of marketing and communications for Front Burner Brands, restaurant management company for The Melting Pot. "We look forward to celebrating National Cheese Fondue Day with as many guests as possible, from loyal fondue fanatics to people who have always wanted a reason to try The Melting Pot."

In addition to the free cheese fondue offer that will be sent to all U.S. Club Fondue members between March 31 and April 2, new Club Fondue members will receive a voucher for a complimentary box of The Melting Pot's Signature Chocolate-Covered Strawberries (valid with a purchase of $60 or more) as a welcome gift for joining. Restrictions apply. Existing Club Fondue members will also receive the free cheese fondue offer between the specified dates and do not need to sign up again.

Phone reservations are required to redeem the National Cheese Fondue Day offer and a limited number of free cheese fondue reservations will be available April 7-10. This offer is only available for redemption at U.S. locations. Some restrictions apply.

The Melting Pot's cheese fondue course is valued at around $8-9 per person (prices vary by location) and the communal fondue dining experience allows for up to four individual portions of cheese fondue to be shared in one fondue pot. Each cheese fondue is served with artisan breads and seasonal vegetables for dipping. Cheese fondue varieties include cheddar, Swiss, spinach artichoke and more.

For more information about National Cheese Fondue Day and The Melting Pot's free cheese fondue offer, please visit http://www.nationalcheesefondueday.com/.

For some cheesy fun, check out The Melting Pot's National Cheese Fondue Day videos at http://bit.ly/X1AJFc.

About The Melting Pot Restaurants, Inc.

With 138 restaurants in North America, existing locations in 35 states, Canada and Mexico and more than 25 locations currently in development, The Melting Pot Restaurants, Inc. is the premier fondue restaurant franchise. Founded in 1975, The Melting Pot continues to be a memorable dining experience. Guests enjoy a choice of fondue cooking styles and a variety of unique entrées combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit http://www.meltingpot.com.

Contact:

Sandy D'Elosua
The Melting Pot Restaurants, Inc.
813-849-2117
National Director of Marketing and Communications
sdelosua@meltingpot.com

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