March 21, 2014 // Franchising.com // ATLANTA – InterContinental Hotels Group’s (IHG) Hotel Indigo® brand has signed its fifth location in New York City in the financial district, bringing guests together with another of the city’s distinct neighborhoods. Every Hotel Indigo hotel is uniquely designed to reflect the culture, character and history of the surrounding neighborhood. This hotel will pay homage to how time has shaped the precision work done in the area, from its roots in engraving, jewelry and watchmaking to the meticulous trading on today’s Wall Street.
"The financial district has long been known for its commercial success, but it’s recently experienced significant cultural and residential growth, and we are so proud that we’re becoming part of the neighborhood," said Mary Winslow, director, Hotel Indigo Brand Management. "Everyone knows that on Wall Street, time is money, but a lot of people may not know about the area’s history in clock and watchmaking. We can’t wait to show our guests how special this neighborhood really is."
The Hotel Indigo NYC Financial District hotel, set to open in 2016, will be located on one of New York’s oldest streets, Maiden Lane, whose history includes the race to build the world’s most legendary watch, which was heavily reliant on the street’s many skilled watchmakers. Maiden Lane is also known for having a clock embedded in the sidewalk in front of William Barthman Jeweler, to this day the only jewelry store in the area. Over time, the area has evolved into the global financial epicenter humming today.
The 76,500 square-foot new-build hotel will be a block from the new One World Trade Center, designated as the tallest building in America and expected to be a significant anchor for Lower Manhattan’s business and leisure visitors. The hotel’s ownership is investing $32 million in the 25-story, 190-room hotel, situated on Maiden Lane between Nassau Street and Broadway. The hotel will offer a unique spin on the idea of time, from the food and drinks served in the restaurant and bar to the art, photography and architecture that will be incorporated into the hotel’s design.
The hotel will have approximately 1,450 square-feet of meeting space, a fitness center and a rooftop lounge. Guestrooms will feature plush bedding, hard-surface flooring with area rugs, and spa-inspired bathrooms. Guests and locals will enjoy a great neighborhood bar with seasonal and locally sourced food in a stylish environment. The hotel will feature the brand’s new Neighborhood Guide, an innovative touchscreen display that connects guests to each other, the local neighborhood and to Hotel Indigo locations around the world. Hotel team members, many of whom are locals themselves, will share their favorite hidden gems with guests looking to explore and discover the neighborhood.
This will be the fifth Hotel Indigo hotel in New York City. The brand currently has locations in Brooklyn and Chelsea, with two additional properties planned for the Lower East Side and Flushing, Queens.
"We are also developing the Hotel Indigo project in Flushing, and we look forward to continuing our relationship with IHG," said Thomas Wang, 10-12 MLane, LLC. "We appreciate the opportunity that only the Hotel Indigo brand provides, to bring each of these distinct neighborhoods to life, along with the consistencies of an established global brand."
In addition to this signing, the Hotel Indigo brand recently announced new properties set to open in three major European cities, Hotel Indigo St. Petersburg Tchaikovskogo, Hotel Indigo Madrid Gran Via and Hotel Indigo Rome St. George.
The Hotel Indigo NYC Financial District, owned by 10-12 MLane, LLC, will be franchised by an affiliate of IHG. The hotel will participate in IHG’s guest loyalty program, IHG® Rewards Club. The industry’s first and largest rewards program with over 77 million members is free and guests can enroll at IHGRewardsClub.com, by downloading the IHG® app, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG’s more than 4,700 hotels worldwide. The scale and diversity of the IHG family of brands means that its hotels can meet guests’ needs whatever the occasion.
The Hotel Indigo® brand is a global boutique hotel brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally-inspired murals to the renewal program where the music, scent, and menu items change throughout the year, each Hotel Indigo hotel delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local neighborhood. Each Hotel Indigo property is unique and designed to reflect the local culture, character and geography of the surrounding area while brand hallmarks ensure consistent and reliable service from location to location. No two hotels are the same. There are 55 Hotel Indigo hotels open around the globe. With a quality global pipeline of 51 hotels, the Hotel Indigo estate is set to double in size to 100 properties within the next three to five years. For more information or to make a reservation, visit http://www.hotelindigo.com. Find us on Twitter http://www.twitter.com/hotelindigo or Facebook www.Facebook.com/hotelindigo.
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.
IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty program with over 77 million members worldwide. The program was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns over 4,700 hotels and 687,000 guest rooms in nearly 100 countries and territories. With more than 1,100 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE IHG (InterContinental Hotels Group)
Hotel Indigo® Hotels