April 10, 2014 // Franchising.com // Aliso Viejo, Calif. – Global restaurant chain Johnny Rockets announced today their latest menu concept - the new Build-Your-Own-Burger (B.Y.O.B.) ordering option. With a price point starting at $5.49, the new menu presents diners with the opportunity to individualize their burger – as unique as their personality - far beyond standard offerings.
As part of the new B.Y.O.B. program, guests will be able to choose from a broad range of hamburger toppings, providing them with hundreds of available flavor combinations. Guests can begin with one of four protein options including chicken breast, turkey, 100% soy Boca® burger and Johnny Rockets’ famous 1/3-pound hamburger made with 100% fresh, never frozen, all natural beef. Diners can then create hundreds of iterations of the classic hamburger with fresh toppings that include lettuce, tomato, onions, pickles, jalapenos, relish, as well as a variety of cheeses and newly-introduced sauces. Add-ons include all-meat chili, fried eggs, smoked bacon, grilled peppers, mushrooms and onion rings.
"Our wide range of high-quality, fresh ingredients gives our guests the opportunity to create their dream burger," said John Fuller, Johnny Rockets President and CEO. "Although we are a heritage brand with a deeply-rooted 27-year history, we are committed to listening to our guests and letting them customize their Johnny Rockets experience."
Dovetailing with the B.Y.O.B. launch, Johnny Rockets will also debut a new artisan burger bun, as well as a variety of new sauce options including a zesty chipotle ketchup. It’s all part of an ongoing effort to expand upon the superior quality of the brand’s core products.
In addition to the new customizable B.Y.O.B. option, as always, guests can accompany their hamburger with the restaurant’s signature crispy American fries and premium ice cream shakes as well as a variety of classic sandwiches that have made Johnny Rockets an iconic dining destination since it opened its first location in Los Angeles in 1986. Since that time Johnny Rockets has grown to more than 300 locations across the globe, serving 18 million hamburgers each year.
The B.Y.O.B. menu will be rolled out at all Johnny Rockets restaurants nationwide on April 14th.
SOURCE Johnny Rockets