April 29, 2014 // Franchising.com // BOSTON – The falafel craze that has captured Somerville is coming to Kenmore Square. Amsterdam Falafelshop is expanding its Boston-area presence with the addition of a new shop planned to open amid Kenmore Square's vibrant residential and entertainment neighborhood.
Already a hit in Somerville, and a legendary staple of the Washington D.C. foodie and late-night scenes, Amsterdam Falafelshop announced today that it's delicious falafel and authentic vibe will be given a second Boston home in Kenmore Square. The fast casual eatery concept with a taste profile unlike any other, which commands a fiercely loyal customer base, has signed an agreement with local entrepreneurs and business partners Matt D'Alessio and Laurence Wintersteen to open the new shop.
"Bostonians have been begging for more, and where better than Kenmore Square to give Boston its second Amsterdam Falafelshop," said D'Alessio. "This is going to be huge. We're bringing award-winning falafel, an atmosphere, energy and spirit that local residents, students and late-nighters are hungry for in the Square.
D'Alessio, who owns the Somerville shop, and Wintersteen, a seasoned restaurateur in the Boston market, have signed a lease for the new location at 642 Beacon Street. Currently slated to open in the latter part of 2014, development of the restaurant is underway. Plans include doubling the seating of the Somerville shop.
"We couldn't ask for a better tandem than Matt and Laurence to be growing the brand in Boston," said Arianne Bennett, CEO of Amsterdam Falafelshop. "We're confident they will channel the essence of Amsterdam Falafelshop in Kenmore Square with a devotion that has made our concept such a hit."
The renowned top-it-yourself falafel shop with a vibe, culture and flavor profile that has garnered a global fan base consistently tops best-food lists, receives widespread food-critic acclaim, and has won over the hearts of discerning customers who have made it a top restaurant on Yelp. In addition to serving fresh-made falafel sandwiches and Dutch-style fries ["frieten"], shops offer nearly two-dozen toppings for patrons to customize their falafel. These unique differentiators inspired D'Alessio and Wintersteen, who couldn't resist the opportunity to expand with Amsterdam Falafelshop.
"We created a movement that expresses Amsterdam Falafelshop's quirkiness, and Boston has embraced it," added Bennett.
In addition to growing in Boston and surrounding suburbs, Amsterdam Falafelshop is moving forward with an aggressive U.S. franchise growth plan calling for expansion into select urban centers where the brand can maintain its originality among a diverse collection of consumers. The company is still accepting applications from qualified franchisees interested in further developing key U.S. areas throughout the Northeast, Eastern Seaboard, Midwest and Southeast. Target markets include the Washington D.C. metro area and Baltimore, Atlanta, the Carolinas, Miami, Tampa, the New York metro area, Philadelphia and Richmond. Plus, Amsterdam Falafelshop has also pinpointed metropolitan areas across the midsection of the nation such as Chicago, Ohio, and other major metro markets in Texas.
There are three Amsterdam Falafelshop franchise locations currently operating — one in Annapolis, Md., one in Washington D.C. and another in Boston. Additionally, there are four more shops planned for the Greater D.C. area, three more in the Boston market and multiple locations are planned for Salt Lake City and Dallas-Fort Worth.
Since opening in 2004 in the heart of Washington, D.C.'s Adams Morgan neighborhood, Amsterdam Falafelshop has become a magnetic destination. The top-it-yourself falafel sandwich and Dutch-style fries shop with a vibe and culture tailored to meeting the taste and atmospheric demands of urbanites nationwide creates an unforgettable, unique experience in every community it enters. Shops retain a feeling of neighborhood independence amid a period of crucial franchise growth. With three locations operating today and multiple units in development, plans call for an exponential increase in franchised sister-shops, adding dozens of Amsterdam Falafelshop franchise locations across urban centers nationwide.
For more information about the restaurants, please visit www.Falafelshop.com. To learn about available franchise opportunities, click on the website's "Franchise Opportunities" tab.
SOURCE Amsterdam Falafelshop
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