The Dairy Queen® System Celebrates Teachers All Month Long with Second Annual Orange Julius® Treat for Teachers Essay Contest

Presented by Orange Julius at DQ®, contest rewards teachers with funding for classroom supplies for the new school year.

MINNEAPOLIS – May 1, 2014 - National Teacher Appreciation Week is May 5-9, but the Dairy Queen® system is extending the celebration throughout the month of May with the return of the Orange Julius® Treat for Teachers essay contest, presented by Orange Julius at DQ®. The second annual contest gives teachers an opportunity to receive funding for classroom supplies just in time for the new school year.

The essay contest celebrates the Dairy Queen system’s Buy One, Get One for 99 cents offer on all Orange Julius® beverages. Throughout the month of May, all fans who purchase an Orange Julius Premium Fruit Smoothie, Light Smoothie or Julius® Original drink will receive a second drink for just 99 cents at participating locations.

From now through Friday, May 30, teachers can log on to www.OrangeJuliusTreatforTeachers.com and submit an essay in 99 words or less describing why their classroom deserves new supplies the school year.

Nine grand-prize winners will be awarded a $999.99 grant for classroom supplies and another 99 first-prize winners will receive a $99 gift card to an office supply retailer. The Orange Julius Treat for Teachers entry form and complete rules are available at www.orangejuliustreatforteachers.com/rules-regulations-2014.html.

"We in the Dairy Queen system stand in gratitude for all that teachers do, oftentimes on a limited budget," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). "The Second Annual Orange Julius Treat for Teachers essay contest offers teachers an opportunity to continue to engage, educate and inspire students by providing additional funds for them to purchase supplies and learning materials for the upcoming school year."

Entries will be judged on demonstrated need, essay development/organization, relevance to theme and creativity/originality.

International Dairy Queen, Inc. (IDQ) acquired the Orange Julius concept, famous for its frothy fruit-blended Julius Original drink, in 1987, but the highly popular brand has been around for more than 85 years. The original began with Julius Freed, who operated an orange juice stand in Los Angeles. His friend Bill Hamlin liked oranges, but they upset his stomach, so Bill decided to blend his orange juice with a few choice ingredients that made it less acidic. Bill introduced the drink to Julius who then began selling the frothy, delicious beverage to customers. Soon fans were shouting, "Give me an orange, Julius!" Sales escalated and the name of an original was born.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 8.2 million friends, and become a friend at facebook.com/dairyqueen. For more information about the Orange Julius system, visit orangejulius.com. Visit facebook.com/OrangeJulius or follow the Orange Julius system on Twitter at twitter.com/luvorangejulius.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE American Dairy Queen Corporation 

 

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