May 14, 2014 // Franchising.com // DALLAS – La Madeleine, the acclaimed French-inspired bakery café, announced today a multi-unit agreement that continues to build momentum for its recently launched franchising initiative.
This is the brand's third franchise agreement in a storied 30-year history, a move that further illuminates the concept's strength and desire to elevate its footprint in select U.S. markets with seasoned restaurant owner/operator groups. The Dallas-based restaurant company, which has a collection of more than 65 corporate owned bakery cafés, has completed the deal with R Hakim Corp., a restaurant ownership group based in San Antonio.
"This is the perfect fit for la Madeleine and represents a significant step in our franchise development strategy," said Paul Carolan, chief development officer for Le Duff America, Inc., the Dallas-based parent company of la Madeleine Country French Café. "La Madeleine has the adaptability to entrench itself into the fabric of any community, and we are thrilled to introduce our unique concept to Colorado."
Ramzi Hakim, a seasoned franchise-industry expert, is the principal owner behind bringing la Madeleine to Colorado. Follow the recent launch of la Madeleine's franchising program, Hakim, who has always enjoyed the food and culture at la Madeleine restaurants all over the state of Texas, began the process of developing the brand in major Colorado markets.
"It's clear that la Madeleine guests absolutely love the food and atmosphere…and we share the same sentiments. From the get-go, we've been impressed with the loyalty the brand commands," said Hakim, whose company, R Hakim Corp., owns 28 IHOPs in the San Antonio area. "The brand attracts a wide variety of consumers, casting a net across many generations. It has extraordinary appeal and there is not another fast casual eatery that comes close to offering the same experience in Colorado."
Part of la Madeleine's unique appeal is its consistent customer traffic throughout the day, at breakfast, lunch and dinner. Currently, the concept offers a tremendous ground floor opportunity to become part of a brand adored for its food and ambiance in the restaurant industry's top-performing fast-casual sector.
"I have seen what it takes for a bakery café concept to be a game changer -- to separate itself and rise above the competition. La Madeleine is now part of a rarefied group in fast casual franchising," said Darren Bothe, senior director of real estate for la Madeleine. "This agreement provides a fantastic springboard for us to continue growing outward from our core into key markets such as Colorado."
The distinctive bakery café brings tastes of the French countryside to America. Freshly prepared, handcrafted menu items include specialties such as omelettes and quiche for breakfast, homemade soupes, salades and sandwiches for lunch, and dinner entrées, savory crêpes and pastas, as well as authentic French pâtisseries, viennoiserie and breads.
From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine's French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine's authenticity, innovation and fresh menu items differentiates the brand, creating widespread restaurant investor appeal.
Founded 30 years ago and expanding to 65-plus locations in seven states and Washington D.C., la Madeleine launched its strategic franchising initiative in 2012. To learn more about available franchise opportunities please call David Gonzalez at (972) 996-2166, email him at firstname.lastname@example.org, or visit www.lamadeleine.com.
SOURCE la Madeleine
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