Bruster's Real Ice Cream® Turnaround Heats up as Chain Celebrates 25th Anniversary
Sales strongest in 12 years; Franchise Agreements Announced for New Shops, including 'Four Seasons' Concept
PITTSBURGH - May 19, 2014 - (BUSINESS WIRE) - The chill is off Bruster's Real Ice Cream, again named one of America's top frozen treat chains in a national consumer study. For the first time in 12 years, the 200-unit premium ice cream brand recorded four continuous quarters of same-store sales growth.
It also has just signed two franchise development agreements. Renita and Reggie Watkins, new Bruster's franchisees, are currently searching for a site in Northern Virgina to open the brand's second four seasons prototype. Featuring indoor seating and an expanded menu that includes soft-serve frozen yogurt and real-fruit smoothies, the new concept is key to Bruster's growth strategy.
P.J. and Sapna Patel, also new franchisees, are looking for a site in St. Augustine, Fla. to open either a stand-alone shop or a four-seasons prototype, the first of which opened in January in Savannah, Ga. It is exceeding projections, according to Jim Sahene, Bruster's CEO.
Bruster's, which is celebrating its 25th anniversary, typically builds free-standing shops. The new prototype was created for in-line shopping centers, greatly reducing development costs.
"The high-energy, colorful environment and indoor seating, combined with America's best ice cream and contemporary, new products, is working extremely well in the first new unit. Its early success proves we are on the right track for our next 25 years," Sahene said.
"There's a level of enthusiasm among our long-time franchisees we haven't seen in years," Sahene said. "Add in the new owners who are bringing renewed energy to the system, and this is a very exciting time."
"Mentoring Tomorrow's Leaders Today" serves as Bruster's foundation and business platform. Celebrating its 25th anniversary, Bruster's features 200 handcrafted ice cream, yogurt, Italian ice and sorbet recipes, with up to 38 made fresh daily in each shop. There are nearly 200 independently owned locations in 18 states and the nation of Guyana. With a new four seasons prototype and enhanced menu featuring soft-serve yogurt and smoothies, Bruster's is expanding in selected areas of the U.S. It is based in suburban Pittsburgh. Click here for franchise information.
Brad Ritter Communications, LLC
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