SAN DIEGO - May 21, 2014 - (BUSINESS WIRE) - Fresh Healthy Vending International, Inc. (OTC Markets: VEND), North America's leading healthy vending franchisor, today launches its Fresh Micro Market: an unstaffed, fully automated self-checkout retail market, stocked regularly with healthy snacks and complete meal options that can be customized to support company wellness programs and meet employee preferences. The company's Fresh Micro Market option is now available to all existing and future franchisees, via http://www.freshmicromarket.com.
"This is a high growth, exciting but untapped industry segment for us and our franchisees," explained Nick Yates, VP of corporate operations for Fresh Healthy Vending. "Our market and product research and due diligence review of third-party industry options, including a possible acquisition, led us to develop and manufacture the new proprietary micro markets that we are proud to introduce today. With the close collaboration of Reliable Contractors, Inc. and VirtueBuild, both of San Diego, we fine-tuned the hardware components and powerful software features of our Fresh Micro Markets to present what in our view can become the segment leader that generates rapid market penetration and revenue growth for our franchisees and us."
Yates worked with Vice President of Reliable Contractors, Inc. and VirtueBuild, Shawn Bonneau, to conceptualize and build the product exclusively for Fresh Healthy Vending, incorporating unique features and technology that in the view of the company will distinguish the product from anything else known to be available on the market.
The self-checkout Fresh Micro Markets feature cashless payment options (i.e. credit/debit card, prepaid market loyalty cards, Google e-wallet and payment platforms such as PayPal) that are most often installed in corporate locations, allowing for an in-house convenience store with almost no practical size restrictions on items sold while generally eliminating stuck vending products. In addition, Fresh Micro Markets take up the same size floor space as full-size vending machines and allow for multiple product purchases in a single transaction.
"From the very beginning, Nick and I visualized creating a sleek, consumer-focused, healthy dispensing system that was automated and comprehensive but simple to operate. We succeeded admirably and we could not be happier with the outcome," said Bonneau. "The look and function of the Fresh Micro Market is unlike anything else out there and is in line with the future direction of American workplaces that are shifting to make employee amenities and other benefits a top priority. It's the 'iPhone Era' where everything must have both the clean and crisp look, but wedded with simple-to-use features and high functionality. We believe this is precisely what the Fresh Micro Market proclaims and brings to companies now, and will continue to deliver for years to come."
Franchisees who secure the Micro Markets offered by Fresh Healthy Vending gain access to the company's expertise in product development, location procurement, technical support, franchise coaching, and franchisee mentor departments. Fresh Micro Markets parallel a retail store by offering extensive transactional data processing, including day-part metrics, business analytics and merchandising strategies, as well as internet connectivity for open-system, electronic payment processing and transaction tracking.
"We expect that our Fresh Micro Markets will generate robust new interest that will drive revenue from franchise sales, and growing royalties from product sales will be a material contributor to the vending units we own directly and operate in Southern California," said Yates. "The programs and structures we have created for franchisees to operate our Fresh Micro Markets take all the guesswork out of the equation, as we walk them through every step of the way and remain supportive throughout the lifetime of their business."
Franchisees can utilize the company's location-procurement department to place Fresh Micro Markets in qualified office locations; ones with proven criteria for the most exposure, activity and success.
"I've spent the last three months researching every micro market solution in the vending industry and I must say, it's not easy finding a turnkey solution that is basically plug and play. I think the vending industry itself might find our solution to be truly advantageous as we can ship our product directly to the operator for easy installation that includes dynamic software. Our only ongoing fees will come in the form of software maintenance that includes upgrades; it's meant to be simple," said Yates.
For more information on Fresh Healthy Vending, the franchise program, or to receive a free healthy vending machine in your school or business, visit www.freshvending.com or call toll free 888-902-7558.
Fresh Healthy Vending, based in San Diego, California, is North America's leading healthy vending franchisor. Fresh Healthy Vending pioneered the concept of vending machines stocked with tried-and-tested fresh, healthy snack options and capitalizes on a growing market of health conscious consumers. The company has appointed more than 230 franchisees throughout the United States, Canada, Puerto Rico and the Bahamas and actively looks to partner with like-minded entrepreneurs who share its vision.
The company offers four different vending options: The Healthy Vending Combo snack and drink machine, Healthy Vending Café that brews gourmet hot beverages in less than 40 seconds, the Healthy Vending Touch - the only 46" 3D interactive touch screen vending machine, and the Fresh Healthy Micro Market.
The company has installed machines in more than 2,500 schools, universities, hospitals, community centers, military bases, airports, fitness facilities, YMCAs, libraries and many other locations.
Fresh Healthy Vending believes that it is currently the only vending company providing a comprehensive integrated business model that:
Fresh Healthy Vending's stock is traded through the OTC Markets, Symbol: VEND.
For more information on Fresh Healthy Vending, the Franchise Program, or to receive a free healthy vending machine in your school or business, visit www.freshvending.com or call toll free 888-902-7558.
Except for historical information contained in this release, statements in this release may constitute forward-looking statements regarding assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that expectations are based upon reasonable assumptions, there can be no assurances that goals, results and strategy will be realized. Numerous factors, including risks and uncertainties, may affect actual results and may cause results to differ materially from those expressed in forward-looking statements made by the Company or on its behalf. In addition to statements, which explicitly describe risks and uncertainties, readers are urged to consider statements labeled with such terms as "believes," "belief," "expects," "intends," "feels," "anticipates," or "plans" to be uncertain and forward-looking. More detailed information on these and additional factors that could affect Fresh Healthy Vending's actual results are described in Fresh Healthy Vending's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K for the fiscal year ended June 30, 2013 and those referenced in its Forms 10-Q filed for the quarterly periods ended September 30, 2013, December 31, 2013 and March 31. 2014. All forward-looking statements in this news release speak only as of the date of this news release and are based on Fresh Healthy Vending's current beliefs and expectations. Fresh Healthy Vending undertakes no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.
Fresh Healthy Vending