June 13, 2014 // Franchising.com // Davie, Florida – Froots, a rapidly growing quick-service restaurant franchise, announced today it has appointed Scott Mortier as chief operating officer. With over 15 years of franchise industry experience, Mortier brings vast knowledge to the healthy food restaurant chain.
His expertise lies in developing strategic sales and marketing plans, and creating management tools in order to effectively manage all aspects of franchise growth. "I am thrilled to return to a company that is constantly improving," said Mortier. "Froots is a great concept with tremendous potential. In a time when fast food is typically associated with weight gain and multiple health risks, I am proud to be part of a chain that promotes healthy eating habits and provides a real alternative to consumers. Since its creation, the Froots brand has been well-received and I look forward to continue building upon its success. " "We are very excited to once again welcome Scott to the Froots family," said David Lopez, CEO of Froots. "His exceptional background in franchise development, marketing, real estate, sales and operations make him the perfect fit to lead Froots’ operations and keep the company’s market expansion moving forward."
Mortier began his career as a multi-unit owner and area developer for Quiznos, where he sold over 250 franchises and developed more than 200 locations by managing the real estate and construction process. He also led franchise sales efforts for 123 Fit, a Denver-based fitness franchise company, before taking his talents to the food service and dental industries. He served as COO of Froots from 2006 to 2008, during which time the company posted a 14 percent increase in same-store sales. He is currently vice president of franchise sales for Dental Fix Rx, a mobile dental equipment and handpiece repair franchise company.
Created in 2001 by South Florida entrepreneur David Lopez, Froots is a quick service restaurant franchise, serving an array of wholesome, all-natural smoothies, salads, soups, wraps and grilled paninis. Using only fresh ingredients, Froots is a healthy alternative to traditional fast food fare. For more information, please visit www.Froots.com, or like us on Facebook.com/FrootsSmoothies and follow us on Twitter.com/Frootssmoothies.
Chief Operating Officer
4380 Oakes Rd., Suite #807
Davie, FL 33314